CMP for companies in Switzerland
Your solution for FADP compliance
- Google Partner and Google Certified CMP
- Full integration with Google Consent Mode v2
- Full support of IAB TCF 2.2
- Compliant with Swiss FADP , GDPR, CCPA and more
- A/B testing feature to improve acceptance rates
- Guaranteed secure storage only on EU servers
What obligations do website operators have in Switzerland?
Website operators, publishers and online shops in Switzerland must ensure that they integrate a Google-certified Consent Management Platform (CMP) that supports the IAB TCF before the implementation deadline in July 2024 in order to continue to display personalized ads. This requirement applies to all digital platforms, including websites and apps that use Google AdSense, Google Ad Manager or Google AdMob for monetization.
From July 2024, only platforms that comply with these guidelines will be able to place advertisements. Platforms that do not use CMPs recognized by Google will no longer be able to display personalized advertising.
New Google requirements for Swiss companies
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How can consentmanager improve your compliance?
consentmanager ‘s Google-certified Consent Management Platform (CMP) offers a range of compliance tools such as cookie consent banners, mobile app consent, whistleblower software and more. Its main function is to help companies comply with key global data protection regulations. In particular, consentmanager works closely with Google to meet the latest requirements of Consent Mode Version 2 and to ensure its customers reliable support of Consent Mode . consentmanager is strongly positioned in the EU and provides comprehensive support to advertisers and publishers in optimizing their advertising campaigns.
Impact on online shops and websites
Google’s requirements for Swiss publishers, websites and online stores to implement a compliant CMP and the IAB TCF v2.2 are in line with its previous mandates for users in the EU and UK. This change reflects Google’s stricter compliance with its EU User Consent Policy and its expansion to Switzerland as a result of the newly introduced Swiss nFADP and the Digital Markets Act (DMA). While the GDPR regulates data protection for EU users, the revised Federal Data Protection Act (“ nFADP “) applies to Switzerland. For websites aimed at Swiss users, compliance with these requirements is necessary for optimal use of Google services.
The Swiss Federal Data Protection Act ( nFADP )
- All publishers in Switzerland must also ensure that they comply with the Swiss Federal Data Protection Act ( FADP ). As a consentmanager customer, you can be sure that you are already FADP compliant. You can easily activate FADP compliance with one click in your dashboard.
- The new Federal Data Protection Act ( nFADP ) came into force on September 1, 2023 and brings the following changes for companies:
- Increased transparency in data processing
- Extended rights of data subjects with regard to their personal data
- Stricter consent requirements
- The nFADP underlines the importance of data protection through technology design and data protection by default by requiring companies to integrate data protection into their projects and into their entire operational processes from the outset.
- Compliance with the FADP is not only a legal requirement, but also a strategic advantage for companies in Switzerland. Demonstrating compliance with the Swiss FADP can increase consumer trust and ensure smoother interactions with international partners who make data protection a priority. As Swiss data protection legislation is constantly evolving, understanding and implementing the provisions of the new FADP is crucial for companies that want to effectively manage the complexities of data protection in Switzerland.
We have already helped more than 25,000 websites comply with GDPR, TDDDG & ePrivacy
Our clients include some of the biggest websites and best known brands in the world.
… and many more.
frequently asked Questions
Not sure if you need a CMP?
To help you with things like GDPR, CMP and consent, we’ve rounded up the most common questions here.
There are different types of cookies on the Internet, including necessary cookies, first-party cookies and third-party cookies. Strictly necessary cookies are required and essential for the basic operation of a website and enable functions such as page navigation and access to protected areas. First-party cookies are set by the website itself and are used to enhance the user experience, store user preferences and provide personalised content. Third-party cookies are set by external domains or services embedded in the website, often for advertising, tracking or analysis purposes. It is important that websites inform their users about the use of such cookies, especially by third parties, and obtain their consent in accordance with applicable privacy laws.
consentmanager’s free Cookie Checker finds all the cookies set by your website and analyses them according to their categories and sources. This means you get both a complete overview and control over who sets which cookies on your website. The Cookie Checker performs this scan daily, ensuring GDPR compliance on your website at all times. It is the easiest and best way to find and list all cookies.
According to the GDPR and the laws of the member states, the website owner must provide its customers with comprehensive information about the data collected and how it is used. The user decides what data processing he or she agrees to. For this reason, almost every website needs a cookie banner. With the Cookie Checker you can check your website’s cookies and display a GDPR compliant cookie banner. You can use a ready-made design or create a custom one and design/select the text and buttons yourself.
Browser cookies are text files containing small pieces of data that store information about website visitors. This includes functional information such as browser, language and device (desktop, tablet or mobile). They ensure that the website runs smoothly and is easy to use. For example, the temporary storage of items on e-commerce sites using cookies allows you to return to your shopping cart in an online store to complete an order. On the other hand, personal information such as age, gender, etc. may be collected. This information is used for marketing purposes so that the website operator can learn more about its target audience and visitors. This enables them to provide more interesting, relevant and better content or products to their customers. The information may also be shared with third parties.
