Videos

Video: Using Google Analytics 4 & consentmanager

Last updated: 27.05.2024

On June 24, 2022, together with our partner funnel.de, the webinar on the topic “Stress-free switch to Google Analytics 4 including cookie banner integration” took place.

We have dealt with the following topics, among others:

In addition to information and tips for the simple and practical implementation of Google Analytics 4 and the integration of the consent manager, data protection aspects in connection with Google Analytics 4 were also examined.

News

Newsletter 02/2025

WCAG 2.2 Compliance: Accessible Cookie Banners The Web Content Accessibility Guidelines (WCAG) are the standard for creating accessible digital content such as websites and cookie banners. With the European Accessibility Act coming into force in June 2025, it will be even more crucial to make digital content inclusive and accessible. In our latest article, we […]

Continue Reading →

Computer screen with UET Shield on top of it

General

Microsoft Universal Event Tracking (UET) Consent Mode

For advertisers who use Microsoft Advertising and who are located in or target users in the European Economic Area (EEA) or the United Kingdom, privacy laws require that they obtain the explicit consent of end users before collecting and processing their personal data. Microsoft offers a solution to this requirement with the Consent Mode setting, which […]