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consentmanager glossary

Our glossary explains the most important terms relating to data protection and compliance.


An advertiser is an individual or organization that promotes its products or services to targeted audiences through various media channels.


Analytics involves the systematic collection, analysis and interpretation of data to uncover patterns, trends and valuable insights. This process is facilitated by the use of tools such as Google Analytics, Adobe Analytics, Heap, Kissmetrics and Piwik (now Matomo). This and other analytics software offers companies and website operators powerful tools to process large amounts of data regarding user behavior and user interactions. They enable informed decision-making and the development of targeted strategies by providing detailed insights into the effectiveness of web content, campaigns and user experiences.


CMP, short for Consent Management Platform or Consent Management Provider, is a tool or software system that helps website operators collect and manage their visitors’ consent preferences regarding the collection, storage and processing of personal data in accordance with data protection regulations such as the GDPR.


Compliance means adhering to certain laws and regulations and, in the context of data protection, protecting personal data from unauthorized access or misuse.


Cookies are small text files stored in the user’s browser and are also known as trackers.

Data protection

A privacy policy is a document in which a website discloses how it collects, uses, processes and protects personal information of its users or customers. This requirement is usually imposed by data protection laws such as the General Data Protection Regulation (GDPR). But other laws such as the Telecommunications Telemedia Data Protection Act (TTDSG), the California Consumer Privacy Act (CCPA) in the USA, the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada and the Lei Geral de Proteção de Dados (LGPD) in Brazil, or individual laws relating to specific industries or organizational forms, may also be relevant.

Data Protection Officer (DPO)

The role of the Data Protection Officer (DPO) is to oversee a company’s data protection strategy and compliance with data protection regulations such as the GDPR in the European Union.

Data protection regulations

Privacy regulations are a set of rules designed to protect individuals’ personal information from unauthorized access, use, disclosure, alteration, or destruction.


ECJ stands for “European Court of Justice”. The ECJ is the highest court of the European Union in matters of Union law.


The GDPR (General Data Protection Regulation) is a data protection regulation introduced by the European Union for citizens residing in the EU.


Geo-targeting refers to the practice of offering content or advertising to a user based on their geographic location.


Impressions are the number of ads or digital content shown to users, regardless of whether they click on them or not.


Profiling is the automated processing of personal data to evaluate, analyse or predict aspects about an individual’s preferences, behaviour, interests, reliability, performance, location or movements.


Publishers are people or companies that create and distribute content. This content may include books, magazines, newspapers, websites, blogs and videos. Publishers create, curate or host content that appeals to a specific audience. They can earn money in a variety of ways, such as selling copies of their publications, through subscriptions, or through advertising within their content.


SDK is the abbreviation for Software Development Kits. These are software tools, libraries and documentation that enable developers to develop applications for specific software, frameworks, platforms or hardware.


SLA is the abbreviation for Service Level Agreement. This is a formal document that sets out the level of service expected from a service provider, the metrics by which the level of service will be measured and, where appropriate, remedial actions or penalties for failure to meet the level of service.


Spamming is the sending of unsolicited messages over the Internet. These messages can arrive in your email inbox or via instant messaging and can be used to distribute malware.