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legal certainty with
consentmanager

• GoDaddy is one of the world’s most popular web hosts and domain registrars. In addition to web hosting and domains, GoDaddy also offers modular systems for your own websites. The kit is aimed in particular at companies that operate small to medium-sized company websites. Regardless of the purpose of use, a website must be compliant with GoDaddy GDPR. According to the ECJ ruling of 2019, explicit user consent is required for cookie consent management. GoDaddy cookies may only be set after this consent. The legally compliant implementation succeeds with a clear GoDaddy cookie banner.

Overview and general information about the provider

GoDaddy is primarily a domain registrar and web host. GoDaddy was founded by Bob Parsons. As early as 2010, GoDaddy was the largest registrar in the world and counted 40 million domains worldwide (even ahead of its competitors Tucows and Enom). Since then, around 50,000 domains registered on GoDaddy have been added every day. GoDaddy alone manages more than the next nine largest registrars combined.

GoDaddy’s IPO was planned in 2006, but never materialized. In 2011, the company was acquired by a consortium of KKR and Silver Lake. These new owners eventually completed the company’s IPO in 2015. In 2017, GoDaddy acquired the Host Europe Group, further expanding its influence in the web hosting space.

As a website building block system , GoDaddy has made a name for itself with the product GoDaddy Websites + Marketing. This product is available in four different tariffs. A free version is also available. Offerings include 24/7 customer support and website hosting services, among others. The operation of online shops is also possible on the basis of GoDaddy. In this regard, GoDaddy offers the E-Commerce tariff.

• Legal status of consent management

  Every operation of a website is associated with the creation and processing of cookies . These are small files that make the behavior of users on the website traceable. Some cookies are technically essential for the website to be able to operate at all. Other cookies are technically not absolutely necessary, but they are of great use to you as a website or shop operator . This includes in particular analysis and tracking cookies.

  In order to make GoDaddy GDPR compliant, privacy laws require visitors to explicitly consent to the use of the cookies. There are also corresponding data protection regulations outside of the GDPR area, for example in many US states . Furthermore, visitors must be able to object to GoDaddy cookies. Likewise, data protection regulations may make it necessary to inform users precisely about the data tracking functions. Your policies in this regard must be described in the Privacy Policy section.

• Consent to the use of cookies has required a double opt-in at the latest since the ECJ (European Court of Justice) judgment of 2019. In practice, this means that cookies may only be set if users have opted for them. The only exceptions to this are the technically essential cookies.

  The implementation of the opt-in is legally compliant with a GoDaddy cookie banner . This should appear or be played out as soon as a visitor reaches the page. After consent, the GoDaddy cookies allowed by the user may be created.

  consentmanager helps bring GoDaddy pages into compliance with data protection regulations. With each visit, users are asked for consent via GoDaddy cookie banners. This cookie notice is associated with further advantages for website operators and visitors that go beyond pure data protection.

GoDaddy Cookie Banner and its advantages for you as an operator
the website

• When integrated and used correctly, a GoDaddy cookie banner helps ensure that data protection requirements are met in a legally secure manner. Furthermore, the cookie notice is a contribution to an advantageous user experience. Visitors’ trust is strengthened when they are given the opportunity to make decisions about their privacy. User experience is one of the key criteria for website success. The user experience is directly linked to the important key figures of the acceptance rate and the bounce rate. It is therefore equally related to the length of stay. Users should be happy to stay on the website and find their way around there. If the acceptance rate is high and the bounce rate is low, the probability of a conversion increases. A conversion is when a visitor initiates an important transaction. This ranges from subscribing to a newsletter to making a purchase (if the website is a shop).

  A well-designed GoDaddy cookie banner helps optimize the important parameters of acceptance rate and bounce rate . The bounce rate should be as low as possible while aiming for a high acceptance rate. By optimizing these parameters, the GoDaddy cookie banner contributes to website performance. The overarching goals of customer acquisition and retention are also directly related to low bounce rates and high adoption rates.

  consentmanager’s GoDaddy Consent Banner gives you an instant view of your current acceptance and bounce rates. This makes it possible to evaluate these criteria in real time. This also highlights the potential for improvement in these metrics.

• More benefits

  Another big advantage is the flexible design options. consentmanager offers a variety of designs and customization options. Company logo can be easily integrated. The ability to customize it allows you to adapt it to your own corporate design.
  GoDaddy’s built-in cookie crawler makes it easy to implement a GDPR compliance check. This is automated thanks to the crawlers.

  consentmanager is also automatically updated. As a result, the site on GoDaddy is GDPR compliant, always up to date, and secured from outside access. Another valuable feature is the built-in A/B testing procedures. These allow us to determine the optimal settings for implementing the banner based on user reactions to different designs of the GoDaddy cookie banner.

Your benefits

4 Top Reasons to Become GDPR Compl