Ready for the new Google Consent Mode v2? Learn more »

Advanced consent management: These are the features you should know about

Cookie Banner

The simplest consent mechanisms may be sufficient for small businesses or freelancers. This varies depending on the size of your business or the regulations you need to comply with. Your tool should be able to create a cookie banner and perform basic functions such as: B. the automatic blocking of cookies and the obtaining of consent that the GDPR requires from all websites that use non-essential cookies. These are the basic functions that cookie consent tools should provide.

However, the advanced features not only help you comply with various international legal regulations worldwide (if necessary). They also help you collect specific information about your customers to better understand their behavior and preferences and test different online experiences you can offer your customers.

Let’s look at the 4 advanced features that a tool like consentmanager offers and why they are important for your business. You can use these features as a starting point for choosing the best consent tool for your business.

4 Advanced features of a consent management platform

Regular scanning for cookies

Most tools crawl your website when you first set it up. The crawler scans a website and identifies the different cookies that are being used. This allows you as a company to understand exactly what types of cookies are used on your website. This, in turn, allows you to accurately present this information to your website visitors or users, thereby implementing the important GDPR requirement of informed consent. In addition to compliance, this also promotes transparency and user trust.

But did you also know that it’s important to crawl your website regularly? To help our users comply with ever-changing privacy regulations, our free built-in cookie robot or “spider” classifies automatically the cookies found on your website in our database of over 3 million cookies. consentmanager ‘s system also classifies the providers to which the elements on your website belong in our database of over 2500 providers. The free plan gets you one crawl per week, while the lowest paid plan currently offers 3 crawls per day.

The special thing about this crawler is that it can also access login areas and restricted access areas , such as test pages, logins, checkout pages, etc. This way, compliance is always guaranteed, even if you forget a page to make public or remove restrictions.

Bonus: Curious about what you should do if a crawler reports problems? Read our step-by-step instructions here

Staging function: A test field

The staging function in consentmanager is like a controlled test field. It allows you to simulate and evaluate the impact of changes to your cookie banner before rolling them out to the live environment. This feature ensures that changes to your banner do not negatively impact user experience or regulatory compliance. A valuable tool if you are looking for a balance between compliance and seamless user interaction!

To demonstrate how this normally works in consentmanager , here is a step-by-step example:

  1. Create your CMP and enable staging.
  2. Integrate the staging code into your test site and the live code into your public site.
  3. Make the changes you want, e.g. B. Adding new merchants, changing the legal purpose or cookie banner settings, etc.
  4. Click Publish and the changes will be copied from the staging version to the live CMP.
  5. Finally, click Make changes live. This will activate the changes in the live environment so that they are immediately visible on your website without you having to wait (without pushing, the waiting time is usually 20-30 minutes).

Advanced targeting feature

The targeting feature provides a personalized approach to consent notices. By analyzing user behavior and preferences, this feature adapts the consent notices/cookie banners to the user’s preferences. The result: The likelihood of positive consent is increased and the user experience is improved. For companies, this means more efficient use of data and better compliance with consent declarations.

This is how the consentmanager works with targeting:

If you have more than one cookie banner design and it is set up with targeting, the consentmanager system will go through these designs and check which one works best for each visitor to your site, depending on a variety of factors prioritized, such as location, device used, language and more. For example, if your targeting for cookie banner “A” is not appropriate for the current visitor, theme “A” will not be used and the other themes you created will be reviewed. Of course, this depends on the settings you choose! The fallback design is especially important when the targeting does not match the current visitor to your site, resulting in the CMP showing the fallback design to the visitor.

Within the targeting options, consentmanager users can choose from a variety of options including country, language, device type, operating system, browser, delivery type, domains, regulations, ATT targeting and last but not least the fallback design. A visual representation of the targeting options within the consentmanager dashboard can be found below:

Targeting Settings consentmanager dashboard

Example: Target a theme to only use that theme for a specific group of visitors. For example, show theme A only for mobile users, theme B only for desktop users, and theme C only for tablet users.

For more tips and important information on targeting, check out our guide here:

Age verification function

The age verification feature is particularly important for products and services that must comply with age-specific regulations. It ensures compliance by verifying a user’s age before continuing data collection. This feature allows your organization to mitigate legal risks and demonstrate its commitment to responsible data use. This not only protects users, but also maintains the integrity and credibility of your company.

Age Verification Feature Cookie Banner

Certain laws, such as the Dutch ban on untargeted advertising for online gambling to prevent gambling addiction among minors, require age verification for websites offering this service.


These features can serve as a solid foundation for selecting the ideal consent management tool for your unique business needs. They allow you to test and customize online experiences to improve your business strategies.

If your business could benefit from any of these advanced features, contact one of our experts today or simply try our free cookie banner yourself. Start here!

more comments

EDPB opinion on pay or consent model
Legal, News

The latest decision of the EDPB on “consent or pay” models for online platforms

The Dutch, Norwegian and German (Hamburg) regulators asked the European Data Protection Board (EDPB) for guidance on whether large online platforms can implement ‘consent or pay’ models for behavioural advertising based on valid and freely given consent. This was prompted by Meta’s introduction of a subscription model in October 2023, where users were given the […]
New regulations US 2024

New US data protection laws come into force in 2024: Update your US-specific privacy settings

In the United States, new data privacy laws will take effect in the second half of 2024 – in Florida, Texas, Oregon and Montana . Companies that operate in these states or have customers in these states will need to review their data privacy practices to ensure compliance with the new data privacy laws. To […]