Ready for the new Google Consent Mode v2? Learn more »

American Privacy Rights Act 2024 makes progress

American Privacy Rights Act 2024 Newsletter Header

In the United States, data protection law is implemented at state level, with 19 states currently having corresponding laws in force. However, the American Privacy Rights Act (APRA) currently in draft form, introduced by the House Committee on Energy and Commerce on 7 April 2024, could soon establish nationwide privacy and security standards. APRA, which is still in the proposal stage, will introduce regulations on automated decision-making technologies (such as AI) and impose additional rules on ‘large data holders’ and ‘data brokers’. The Privacy Bill would come into force 180 days after it is passed.

What does this mean for businesses? Businesses may welcome a uniform regulation applied across all states, potentially simplifying internal compliance processes. However, this will also require assessing and possibly adjusting current business practices in relation to data privacy. The scope of enforcement and definitions of personal information under APRA may differ from current state laws, requiring careful review and adaptation.

As we continue to monitor the progress of this law, stay tuned for further updates on the American Privacy Rights Act and its potential implications for your business. 

more comments

Einhaltung der EU-Verordnung über künstliche Intelligenz consentmanager

EU Act on Artificial Intelligence

EU AI Act comes into force in August 2024 Following the European Commission’s initial proposal in April 2021, the European Parliament adopted the EU AI Act, which was published in the Official Journal of the European Union in July 2024 and is available in all member state languages. The Act will officially enter into force in August […]
Newsletter consentmanager Juni

Newsletter 06/2024

New Addon: Privacy-friendly Website Analytics With the June update, the new add-on “Website Analytics” is available in your account. Here we combine the two components that we are particularly good at: real data protection and great reporting. The advantage of our new privacy-friendly website analytics lies primarily in data protection and the simplicity of the […]