Ready for the new Google Consent Mode v2? Learn more »
News

The GDPR turns 5: Watch out for these 5 trends in data protection


GDPR data protection trends 2023: a blue background with yellow stars and the word GDPR

May 25, 2023 will be five years since the General Data Protection Regulation (GDPR) 2018 came into effect. In this post, we discuss 5 privacy trends you should be aware of in 2023.

The GDPR has paved the way for companies to handle personal data more responsibly, while strengthening individuals’ rights to privacy. So there’s no better way to celebrate their continued influence than by taking a look at the top 5 privacy developments and trends for the year ahead.

Since its inception, the GDPR has also gained traction around the world. She has inspired similar laws in other regions, making privacy an issue that can no longer be ignored in our increasingly technology-driven lives. In this post, we take a look at some of the privacy trends relevant to most regions of the world that we can expect to see in the coming year, including a focus on data ethics, children’s privacy and data localization laws.

Let us begin!

Here are the top 5 privacy trends of 2023 you need to know:

More focus on data ethics

As consumers increasingly expect companies to be more transparent about how they handle their data, privacy and data ethics are seen as complementary and important practices that should be closely linked. This means that companies must not only take consent seriously, but also transparency, discrimination and data security.

Children’s Privacy

Especially with the increasing use and ready availability of technology for young people accessing online platforms and social media, there is growing concern about children’s privacy that needs to be protected. The EU, USA, Canada and Brazil have already introduced regulations to protect children’s data. However, other countries are quickly following suit and introducing privacy laws specifically for minors, as we can see in India and Australia.

Data Localization Laws

More and more countries are introducing laws that require data to be stored locally, particularly in areas that are important to a country’s national security. For example, storing data on servers in the EU can offer better protection against data breaches and unauthorized data access, as EU data protection laws require companies to put in place robust security measures to protect personal data. Therefore, when it comes to GDPR and the use of cookies, it is best to choose a cookie consent tool that stores customer data in a safe place. At consentmanager , we only use servers in data centers in Europe to guarantee our users the highest level of security.

Extension of the right to be forgotten

The right to be forgotten, which allows individuals to request the deletion of their personal data from search engine results and other public databases, is likely to be extended to other contexts. The EU’s General Data Protection Regulation (GDPR) already has provisions on the right to be forgotten, and other countries are considering similar measures. For example, some countries are considering extending the right to be forgotten to social media platforms, allowing users to request deletion of their personal information on those platforms. In addition, some countries are exploring the possibility of applying the right to be forgotten to biometric data, giving individuals the right to request that organizations delete their biometric data.

Better enforcement of privacy laws

As data breaches become more frequent and serious, it can be expected that regulators will step up enforcement of data protection laws. This could include bigger fines, more scrutiny of data processing practices, and greater powers to investigate and punish companies that don’t comply with the law.

The domino effect since the GDPR came into force in 2018 has brought many positive impacts to the data protection environment and it is therefore paramount to remain vigilant and keep an eye on upcoming data protection trends. The five trends discussed in this article – the focus on data ethics, increased privacy protections for children, the rise of data localization laws, the expansion of the right to be forgotten, and increased enforcement of privacy laws – emphasize the continued evolution of privacy regulations and the need for Enterprises to adapt to the changing landscape. By staying on top of these trends and proactively implementing privacy best practices, organizations can ensure they remain compliant with GDPR and other privacy laws while protecting the personal information of their customers and stakeholders.


more comments

Videos

Webinar: No cookies = revenue losses?

The online world is facing big changes, especially for publishers and advertisers. On March 11th, we co-hosted the “No Cookies = Revenue Losses” webinar with Refinery89.com to take a look into the future. The webinar took place in English. The following topics were discussed: Overview The webinar provided valuable insights into how publishers and advertisers […]
Webinar Google Consent Mode v2
News, Videos

Webinar: Google Consent Mode v2

The webinar on “Google Consent Mode v2” took place on February 27, 2024. The PDF for the webinar can be found here for download . The following topics were discussed: Overview Everyone is talking about Google Consent Mode v2. From March 2024, Google will require all websites and apps to use Google Consent Mode v2. […]