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Newsletter 07/2023

International data protection law – important updates

Not only in Germany does data protection play a major role, there are also constant innovations and adjustments to data protection laws in the international environment. In this context, we ensure that we are up to date with all current changes and new laws that come into force. As always, you can assume that the consentmanager solution is up to date and complies with current data protection laws. Below is a summary of the most important recent data protection news:

US states are enforcing new privacy laws: Colorado Privacy Act & Connecticut Data Privacy Act CTDPA

The long-awaited Colorado Privacy Act has reached an important milestone. The state privacy law was finalized and went into effect on July 1, 2023. The new law gives citizens the right to opt out of targeted advertising, the sale of their personal information and certain types of profiling. In particular, the requirement for websites to introduce the Universal Opt-Out Mechanism, which requires websites to provide their users with a single opt-out button for all marketing or analytics services from which the user can unsubscribe .
Connecticut is also making great strides in protecting consumer privacy with the introduction of the Data Privacy Act. The Connecticut Data Privacy Act, effective July 1, 2023, ensures that companies doing business in that state disclose the types of personal information they process, limit the collection of personal information to the reasonable, relevant and necessary, obtain consent before processing a consumer’s sensitive data and respond to requests to exercise consumer rights under the CTDPA.
For more information on how to comply with U.S. privacy laws, click here .

EU Commission adopts adequacy decision on EU-US data protection framework (DPF).

The European Commission announced on July 10 that it had adopted an adequacy decision on the EU-US data protection framework. This means that the US will in future offer an adequate level of protection for data transfers of personal data between the US and the EU. The prerequisite for this, however, is that US companies have themselves certified accordingly.

consentmanager is now a TCF Canada registered consent management platform

consentmanager is now also a registered consent management platform in the IAB Transparency and Consent Framework (TCF) in Canada. The IAB Canada addresses the Canadian legal landscape and provides a framework for obtaining and managing user consent for digital advertising activities. Through this collaboration, consentmanager can continue to help companies meet the demands of today’s online environment, as the IAB is the leading compliance Standard for publishers, technology providers, agencies, advertisers and digital marketers.

Revision of the Swiss Data Protection Act will come into force in September 2023

The revision of the Swiss data protection law, which will come into force in September 2023, represents an important update of Swiss data protection law. In total, there are eight major changes for companies, including the obligation to keep a register of processing activities, which is now mandatory, and the fact that only the data of natural persons and no longer those of legal persons are affected. However, the Swiss Federal Council points out that companies that already comply with the EU General Data Protection Regulation (GDPR) only need to make minimal adjustments.

New Dutch law bans untargeted online gambling advertising

Attention companies that offer gambling! We have an important update on new Dutch legislation that will impact your advertising strategies. The Netherlands recently passed an important law that strictly prohibits untargeted advertising for online gambling. In our latest blog post, we go into the details of this law and how it can affect your business, as well as give you practical tips on how to adjust your advertising strategies to ensure compliance. Don’t miss this important information that can determine the future of your advertising activities.
Click here to read the article:

Optimization Report: A Beginner’s Guide

In our current blog post “Optimization Report: Instructions for Beginners” we introduce you to the most important metrics of the consentmanager optimization report so that you can maximize the performance of your cookie banner. This report gives you valuable insights from A/B testing and data metrics. This allows you to make informed decisions and better understand your users’ preferences. Discover how to maximize consent while ensuring compliance.
Read the full blog post here:

DMEXCO 2023 is in the starting blocks…

…and consentmanager too. The preparations for this year’s DMEXCO in Cologne are in full swing. In mid-September it will be time again for the digital world to come together for the industry get-together in Cologne. The consentmanager team is already looking forward to many visitors and a lively exchange. Be there!

Date: 20. 20 & 21 September, 2023
Booth: Hall 8.1 | E021
Location: Koelnmesse | Messeplatz 1 | 50679 Cologne

More optimizations and adjustments in July

With the July update, it is now possible for existing customers to purchase so-called add-on products. In addition, the function was created to insert further user-defined links in the footer of the cookie banner. In addition, some errors have been fixed, such as the absence of the “All languages” function in the custom categories of processed data and in the additional legal bases in the new design. The error when creating new providers has also been corrected.

Further innovations and optimizations can be found in the complete release log:

Release log

  • Add possibility to add more custom links in cookie banner footer
  • Add option for custom client config supplied via cmp config
  • Add edit icon for images
  • Stacks List: Macros not replaced
  • Old codes warning increased
  • Old code warning icon added
  • Auto blocking preview hints
  • Add MSPA option for gpp
  • Fix iOS draggable links
  • Create custom vendors is broken
  • Vendor “all languages” missing in dropdown
  • Domain grouped CMP report does not work in clientv2
  • Stacks edit button missing
  • Error on creating custom stack
  • Legal basis for vendors/purposes design
  • Verify xt:commerce plugin is running on latest version
  • Warning table old codes is not clear
  • Fix ordering of packages
  • Rights issue changing texts
  • Vendor warning missing
  • Synchronize plugins with docs
  • Staging feature added to clientv2
  • Add possibility to buy addons for existing packages
  • Bug in subaccount group rights
  • Group rights for designs are missing designs
  • Cookies expire on live if staging is used
  • Show last found domains of vendors
  • Mass compliance report
  • HbbTV improvements for remote control
  • Logo upload does not work
  • SDK: Add GPP variable output to metadata
  • Assigned domains view missing clientv2
  • TCF 2.2 support remaining issues fixed
  • GPP 1.1 support
  • Assign purposes to legislation

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Webinar mit Google: Google Consent Mode v2 verstehen und nahtlos integrieren

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