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Newsletter 11/2022

New report for PUR model

Website operators – especially publishers who are already using the PUR model (“Accept-or-Pay”) will be happy. You now have much more extensive and detailed reporting at your disposal. The following additional data can be retrieved and used for optimization measures, such as increasing acceptance rates:

  • Number of clicks on the accept-or-pay layer
  • Number of page views with login
  • Abandons: Users who clicked on the layer and came back later without being logged in.
  • Achievements: Users who clicked on the layer and came back later with a login
  • Bounces: Users clicked the layer and didn’t come back.

Rights holders for the accept-or-pay model will be able to see the new reporting columns directly in their reporting.

New legislation in USA & Japan

As of 2023, updated privacy policies will come into effect in the US and Japan. In the US, these include: Virginia (VCDPA), Colorado (CPA), Utah (UCPA), Connecticut (CAPDP) and IAB US National API. In Japan, these are innovations of the APPI.
The new legislation makes it necessary for companies operating in these areas to review and, if necessary, adjust their data protection regulations.
We have expanded the necessary setting options in our CMP in order to take account of the new data protection regulations and make them accessible to our customers.

Case Study: Participants wanted!

Become part of a joint case study with your company! We will accompany you intensively on your way to the optimal cookie banner and summarize the results and empirical values in a case study. The content topics range from the implementation process and the optimization of the cookie banner to A/B testing and machine learning.
Both new customers and existing customers can feel addressed here. Or are you a publisher and want to introduce the PUR model? Here, too, we look forward to hearing from interested parties for a case study.
Your advantage:

  • Intensive monitoring of the entire process for cookie banner compliance
  • Extensive learning
  • Branding and PR effect by disseminating the case study via various channels such as newsletters, website, social media channels, etc.

Are you interested in a case study? Write us an e-mail at: with the keyword “case study”. We are pleased about a lively interest.

Further adjustments in November

The following small innovations and changes were introduced in November:

  • The resizable preview image now ensures improved usability.
  • The functional logic of the Accept button has been adjusted, which means in detail that it can only be clicked if the desired purposes/providers are active. Furthermore, an animation option has also been integrated into the custom settings.
  • An alert is triggered in the crawler if it finds cookies with a particularly long lifespan.

The release log can be found here:

Release log

  • CMP-1501 Replacement of loading with spinners
  • CMP-1480 SDK GPP Bridge
  • CMP-1482 vendor list code incorrect
  • CMP-1485 Cookie Size executed due to publisher restrictions
  • CMP-1473 Connect vendors on vendor activation/deactivation BUG
  • CMP-1495 Geoip verification fix / US states
  • CMP-1481 Make preview screen resizable
  • CMP-1484 Issue with LI-only custom vendor
  • CMP-1446 Report: PUR / Accept-or-pay
  • CMP-1479 Support data-cmp-data for
  • CMP-1486 Content pass counts twice
  • CMP-1489 Add support for APPI (Japan)
  • CMP-1490 Add support for IAB US National API
  • CMP-1491 Add support for VCDPA (Virginia)
  • CMP-1492 Add support for CPA (Colorado)
  • CMP-1493 Add support for UCPA (Utah)
  • CMP-1494 Add support for CAPDP (Connecticut)
  • CMP-1504 Custom accept with animation
  • CMP-1503 Custom accept button logic update
  • CMP-1502 Custom settings animation on accept
  • CMP-1500 Crawler: Alert cookies with long lifetime

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