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Newsletter 2021/02

contentpass integration

Together with our partner contentpass, we have integrated the “PUR model” directly into the consentmanager. Publishers and publishers can now integrate contentpass directly from the consentmanager design – without having to do any complex programming or swapping codes: the visitor can either agree to the display of advertising or enjoy an ad-free website with contentpass for EUR 2.99 per month. The revenue is shared between the website and contentpass accordingly. (more info )

Delete cookies automatically

Due to high demand, we have implemented a feature that allows you to actively delete cookies. Even if we generally advise against it, it can still be interesting for some use cases. If activated, the CMP can in future independently delete the cookies for whose provider the visitor has not given his consent. (more info )

More new features and changes

  • Added two-factor authentication
  • Google Limited Ads support
  • Simplification of auto block codes
  • Bug fixes in reporting
  • Possibility to separate consent and legitimate interest (IAB TCF)
  • … and much more.

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EDPB opinion on pay or consent model
Legal, News

The latest decision of the EDPB on “consent or pay” models for online platforms

The Dutch, Norwegian and German (Hamburg) regulators asked the European Data Protection Board (EDPB) for guidance on whether large online platforms can implement ‘consent or pay’ models for behavioural advertising based on valid and freely given consent. This was prompted by Meta’s introduction of a subscription model in October 2023, where users were given the […]
New regulations US 2024

New US data protection laws come into force in 2024: Update your US-specific privacy settings

In the United States, new data privacy laws will take effect in the second half of 2024 – in Florida, Texas, Oregon and Montana . Companies that operate in these states or have customers in these states will need to review their data privacy practices to ensure compliance with the new data privacy laws. To […]