IAB TCF 2.2 support The IAB TCF 2.2 is here and consentmanager is one of the first CMPs to support the new standard. Publishers can now switch from 2.0 to 2.2 and get ready for Google’s new advertising requirements. However: Only a few companies currently support the new standard, so we recommend waiting a bit … Continue Reading
The IAB has released its latest version of the Transparency and Consent Framework (IAB TCF 2.2) and brings with it some important changes for publishers. What is the IAB TCF? The IAB TCF is a framework of guidelines and technical standards that allows publishers and providers to collect and share consent information, or in simple … Continue Reading
The requirements for collecting cookies and complying with data protection regulations worldwide do not only apply to websites. Mobile app compliance is just as important. And to comply with mobile app regulations, app developers and app owners need to be aware of the laws that apply to them and their users when processing personal data. … Continue Reading
Cookie banner opt-in rates are of great concern to both website owners and marketers. An optimized cookie banner allows marketers to obtain user consent for cookies used for targeted advertising and analytics. With this consent, they receive valuable insights into the behavior, preferences and interests of users, which they can inform their advertising campaigns and … Continue Reading
According to a recent by Google published notice all partners who use Google’s publisher products – Google AdSense, Ad Manager or AdMob – must from January 16, 2024 Use a Google-certified Consent Management Platform (CMP) that has integrated the Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) … Continue Reading
App crawls are now also possible consentmanager has had a cookie crawler for a long time, with which its own website/webshop can be checked for data protection compliance and weaknesses in the implementation of the GDPR can be uncovered when using a cookie banner.GDPR compliance is not just limited to websites and online shops. Mobile … Continue Reading
What is Google consent mode? Google Consent Mode (also known as Google Consent Mode) is a feature of Google that helps website operators obtain explicit user consent to the use of cookies and other Google tracking technologies (such as Google Analytics, Google Ads and Google Tag Manager) to monitor and record and “model” gaps in … Continue Reading
May 25, 2023 will be five years since the General Data Protection Regulation (GDPR) 2018 came into effect. In this post, we discuss 5 privacy trends you should be aware of in 2023. The GDPR has paved the way for companies to handle personal data more responsibly, while strengthening individuals’ rights to privacy. So there’s … Continue Reading
New changes you need to know The digital advertising industry has seen many changes over the past few years, particularly on privacy and data protection. The Transparency and Consent Framework (TCF) was introduced to address these concerns and bring a standardized approach to data governance. In this webinar, the TCF Governance Board addresses the new … Continue Reading
Flexible Preisgestaltung durch neue Add-Ons Sie suchen ein passendes Lizenzmodell für die Nutzung Ihren Cookie Banners? Mit unseren neuen Add-Ons finden Sie jetzt garantiert den richtigen Mix an benötigten Funktionen.Neben den bestehenden Preispaketen bieten wir nun auch zusätzlich verschiedene Add-Ons an, die Sie mit ausgewählten bestehenden Preispaketen kombinieren können.U.a. werden nun Add-Ons aus den folgenden … Continue Reading