Cookie banner opt-in rates are of great concern to both website owners and marketers. An optimized cookie banner allows marketers to obtain user consent for cookies used for targeted advertising and analytics. With this consent, they receive valuable insights into the behavior, preferences and interests of users, which they can inform their advertising campaigns and … Continue Reading
According to a recent by Google published notice all partners who use Google’s publisher products – Google AdSense, Ad Manager or AdMob – must from January 16, 2024 Use a Google-certified Consent Management Platform (CMP) that has integrated the Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) … Continue Reading
App crawls are now also possible consentmanager has had a cookie crawler for a long time, with which its own website/webshop can be checked for data protection compliance and weaknesses in the implementation of the GDPR can be uncovered when using a cookie banner.GDPR compliance is not just limited to websites and online shops. Mobile … Continue Reading
May 25, 2023 will be five years since the General Data Protection Regulation (GDPR) 2018 came into effect. In this post, we discuss 5 privacy trends you should be aware of in 2023. The GDPR has paved the way for companies to handle personal data more responsibly, while strengthening individuals’ rights to privacy. So there’s … Continue Reading
New changes you need to know The digital advertising industry has seen many changes over the past few years, particularly on privacy and data protection. The Transparency and Consent Framework (TCF) was introduced to address these concerns and bring a standardized approach to data governance. In this webinar, the TCF Governance Board addresses the new … Continue Reading
Flexible Preisgestaltung durch neue Add-Ons Sie suchen ein passendes Lizenzmodell für die Nutzung Ihren Cookie Banners? Mit unseren neuen Add-Ons finden Sie jetzt garantiert den richtigen Mix an benötigten Funktionen.Neben den bestehenden Preispaketen bieten wir nun auch zusätzlich verschiedene Add-Ons an, die Sie mit ausgewählten bestehenden Preispaketen kombinieren können.U.a. werden nun Add-Ons aus den folgenden … Continue Reading
On April 4, 2023, together with the Bundesverband IT-Mittelstand eV (bitmi), the webinar on the topic “ Use cookie banners in compliance with the GDPR “ took place. instead of. We have dealt with the following topics, among others: introduction into the Link to download the checklists: https://www.consentmanager.de/checklist-download/ The PDF for the webinar can be … Continue Reading
On June 24, 2022, together with our partner funnel.de, the webinar on the topic “Stress-free switch to Google Analytics 4 including cookie banner integration” took place. We have dealt with the following topics, among others: In addition to information and tips for the simple and practical implementation of Google Analytics 4 and the integration of … Continue Reading
“Cookieless Future”: What does that mean? Cookieless Future is a term that refers to the limited use of cookies on websites. This does not necessarily apply to all cookies, but in particular to third-party cookies. If you have never used cookies yourself, you will find a brief explanation here. Cookies are small files that are … Continue Reading
What is the DSG? The Swiss Data Protection Act (DSG) is now a revised version of the first DSG, which came into force in 1992. From September 1, 2023, the new law will come into force with the revised and updated changes to reflect the current needs of today’s internet environment. The aim of this … Continue Reading
