Case study: How Smarketer optimized content and media spending

Managing consent across a large client portfolio means data gaps that hurt every campaign. Smarketer needed cleaner consent signals, less manual overhead, and one place to manage it all.

In this case study, you’ll see:

1. Why incomplete consent signals were weakening attribution and media spend decisions
2. How Smarketer replaced manual consent management with a single dashboard for all client accounts
3. How Google Consent Mode v2 fills data gaps with modeled signals when users decline
4. The results: 4 hours saved per account and improved first-party data quality across the portfolio Fill in the form to get your free cop