Consent management for Connected TV and OTT
Manage consent across web, mobile, and Connected TV from one dashboard, with native SDKs for 20+ TV brands and 19 operating systems. A/B testing to improve opt-in rates, and QR-based controls that let viewers manage consent from their own device.
Trusted by broadcasters and publishers worldwide
Privacy rules apply to Connected TV apps
TV apps need valid consent before tracking
GDPR, CCPA/CPRA, and ePrivacy can apply to Connected TV and OTT apps when they process personal data. That means you need a way to collect valid consent before any non-essential tracking starts.
CTV apps need consent built for the screen
Standard banners are built for clicks, taps, and scrolling. They don’t work well with remotes, voice controls, or smart pointers, and they make detailed consent choices harder to manage on a TV screen. CTV needs a consent experience built for how people actually watch.
If your TV app collects personal data, you need a consent experience viewers can understand and control before non-essential tracking starts.
Consent management built for Connected TV
Manage consent across TV, app, and web from one platform, with native SDK coverage, automated banner testing, and QR-based controls designed for the living room.
Cover 20+ TV brands from one dashboard
Native SDK for 20+ TV brands and 19 operating systems with native SDKs tested for directional remotes, smart pointers, and voice controls.
Improve opt-in rates without manual testing
Test banner designs across platforms and automatically shift traffic to the versions more likely to get consent.
Give viewers an easy way to manage consent
Show a QR code on the TV banner so viewers can review detailed choices on their phone, including large provider lists, while the TV updates automatically.
Manage TV, app, and web consent in one place
Use the same dashboard for reporting, A/B testing, and optimization across every channel.
See how QR-based consent works on TV
Viewers scan the banner, manage consent choices on their phones, and see their preferences automatically sync back to the TV.
Compatible with every major TV platform
Operating systems
Apple tvOS, AndroidTV, Tizen, WebOS, Roku TV, Fire TV OS, Vidaa U, SmartCast, NetRange, Foxxum, Whale OS, Coolita OS, Vewd, NetGem, TiVo OS, Comcast X1, My Home Screen, AOSP, SaphiOS.
TV brands
Sony, Sharp, Philips, Insignia, VUTV, Konka, TiVo, Hisense, Nokia, Toshiba, LG, Comcast Xfinity, TCL, Panasonic, Vizio, Samsung, Skyworth, Xiaomi.
One SDK covers them all.
Built on the standards your stack requires
100,000+
Categorized cookies
Google-certified
CMP Partner
IAB TCF v2.3
Validated
IAB GPP
Validated
Deploy in three steps
Install the SDK, configure consent rules centrally, and let the SDK manage the on-screen experience, including QR-based mobile controls.
Add the SDK to your app
Configure consent rules
Launch the consent experience
Why enterprise teams choose consentmanager
Centralize Connected TV consent with purpose-built SDKs, viewer controls, and reporting designed to work across platforms and alongside your wider consent setup.
Trusted across high-traffic websites and apps
More than 100,000 websites and apps use consentmanager, including broadcasters and publishers managing ad-supported experiences across Connected TV and OTT.
Built to protect advertising performance
Support for IAB TCF v2.3, IAB GPP, Google Consent Mode v2, and Apple ATT helps preserve measurement across CTV, mobile, and web, even when signals are limited.
Consent expertise at scale
Since 2018, consentmanager has supported consent and compliance across web, mobile, and Connected TV. In-house specialists monitor regulatory developments across the EU, UK, US, and other key markets.
3M+
Categorized cookies
2500+
Vendors recognized
100,000+
Websites worldwide
What customers say about consentmanager
Marc Hofer
BSH Hausgeräte
“We weren’t solving a problem, we were making a smart upgrade. consentmanager brought capabilities we couldn’t justify building in-house, and took the maintenance burden completely off our plate.”
Tracking Garden GmbH
CEO and founder
“For us and our clients, two things are essential: reliable tracking and maximum data protection. Since 2020, consentmanager has been a dependable partner, simplifying third-party vendor management and cookie banner design—from basic to fully customized solutions. Regular updates on technical and legal developments, along with current news, keep us well-informed. In addition, the extensive online documentation and always-available support significantly ease our work.”
Patrick Fieker
Project Manager, connectiv!
“At connectiv!, personal contact was key—from the very beginning, we had dedicated contact persons at consentmanager. The technical setup was straightforward thanks to numerous ready-made modules, including for Shopware and OXID. The tool can be implemented quickly, supports many systems, and delivers great value for money—perfect for fast-growing online projects.”
Filip Sadowski
Head of Ad Operations, PMPG POLSKIE MEDIA SA
“We needed a smooth and quick migration from our previous provider and consentmanager exceeded our expectations. The solution offers legal compliance, great flexibility, insightful data for optimisation and easy rollout across multiple domains. The support is impressively fast and helpful. We confidently recommend consentmanager to anyone looking for a reliable and adaptable CMP.”
DPD Polska
Digital Marketing Specialist
“The consentmanager solution offers seamless implementation and a clear, statistics-rich dashboard. The customizable banner editor is intuitive and efficient. Managing multiple projects simultaneously is invaluable for our web portfolio. As a European-based technology, it ensures full GDPR compliance with no data transfer outside the EEA. Combined with a competitive pricing model, it’s a strategic choice for our organization.”
Gerrit Marx
Product Manager, GLS General Logistics
Systems Germany GmbH & Co.
“We searched and compared for a long time before finding the ideal solution for GLS with consentmanager. In addition to legal compliance, we wanted a solution that is flexibly customizable, provides sufficient data for optimization, and, most importantly, can be rolled out across multiple GLS domains. We were not disappointed—within just a few weeks, we significantly increased our consent rate thanks to the integrated A/B testing. Our contact persons and support were always fast and professional.”
Connected TV consent FAQs
Connected TV (CTV) refers to internet-connected television devices that run apps and streaming services directly on the screen. Examples include Samsung, LG, Sony, and Philips Smart TVs. OTT (Over-The-Top) apps deliver content over the internet without traditional cable or satellite infrastructure. Netflix, Hulu, and Disney+ are examples. Both CTV and OTT apps typically require consent management when processing personal data.
Yes. CTV and OTT apps process personal data through viewing behavior tracking, advertising, and analytics. Privacy regulations like GDPR, CCPA/CPRA, and ePrivacy require valid consent before activating non-essential data processing, regardless of the device.
A Software Development Kit (SDK) is a set of tools that lets you integrate specific functionality into your app. The consentmanager Connected TV SDK adds consent management to your Smart TV app. It handles banner display, consent collection, input device compatibility, and QR-based mobile controls.
No. An SDK is a development toolkit for building functionality into apps. A cookie is a small file stored in a user’s browser that tracks preferences and behavior. They serve different purposes, though both are relevant to consent management.
The Connected TV SDK supports 20+ TV brands and 19 operating systems, including AndroidTV, Tizen, WebOS, Fire TV, Roku, Apple tvOS, and more. See the full list above.
The consent banner on your TV displays a QR code. Viewers scan it with their phone to access a mobile-friendly consent settings page where they can review up to 1,000 providers and purposes. Once they save, their choices sync back to the TV automatically.
Yes. The SDK is tested with every major input method: directional remotes (up/down/left/right), smart pointer remotes, and voice controls. The consent banner adapts to the input method available on each device.
The SDK is lightweight and loads asynchronously. It connects to consentmanager servers at launch and caches the configuration locally. No noticeable impact on app startup time or runtime performance.
EU-only servers with no US-cloud dependencies. All consent data stays within European infrastructure.
Manage consent across every screen
Centralize consent across Connected TV, OTT, web, and mobile without creating separate processes for each platform.