FOR GAME PUBLISHERS
Get paid for more of the impressions you already serve
Every declined or malformed consent string turns sellable inventory into discounted inventory. Test the prompt, raise acceptance, and deliver strings your demand partners can process.
Book a demo and see the consent string your demand partners receive today.
Trusted by publishers and application developers worldwide
Three things every studio should know before the next monetization review
Consent state sets your price
Impressions without valid consent are eligible for a narrower set of demand partners, so they clear lower.
IAB TCF v2.4 is already the requirement
In force since March 2026. A string that does not validate is treated as non-consented by the major exchanges.
The prompt is testable
Most studios ship it once at default settings and never measure what a different design would return.
The consent prompt decides how much of your inventory is sellable
Every ad request waits for a valid consent string. When a player declines, or the string is malformed, demand partners bid on that impression as non-consented, at a fraction of the price.
Discounted inventory
Non-consented impressions clear through limited or non-personalized demand. Same session, same player, lower eCPM and lower fill.
Invalid strings
IAB TCF v2.3 has been the required standard since March 2026. A string without the disclosed vendors segment is treated as non-consented by Google’s ad platforms.
A prompt nobody has tested
The consent screen sits in the first session, next to onboarding and the ATT prompt. Most studios ship it once at default settings and never measure it.
Every discounted impression is recoverable.
Bring a build or a title. We will show you the consent string your mediation stack receives today, and where acceptance stands by country and platform.
What changes when the prompt becomes a monetization lever
Raise acceptance with built-in A/B testing
Run multiple prompt designs in parallel. Machine learning directs players in each country, device and platform segment to the variant that performs best.
Deliver a string every demand partner can process
IAB TCF v2.4 validated, including the disclosed vendors segment, alongside IAB GPP, Google Consent Mode v2 and AdChoices.
Track acceptance like ARPDAU, not a checkbox
See acceptance by country, platform and prompt variant over time, and find where consent leaks before it reaches the revenue report.
Filip Sadowski
Head of Ad Operations, PMPG POLSKIE MEDIA SA
“We needed a smooth and quick migration from our previous provider and consentmanager exceeded our expectations. The solution offers legal compliance, great flexibility, insightful data for optimisation and easy rollout across multiple domains. The support is impressively fast and helpful. We confidently recommend consentmanager to anyone looking for a reliable and adaptable CMP.”
The monetization impact, side by side
How a default consent prompt quietly discounts your inventory, and what changes with consentmanager.
Default consent SDK
eCPM and fill: non-consented impressions clear at a discount or go unfilled
Consent string: an outdated or incomplete string is read as no consent
Prompt design: a compliance dialog that breaks the title’s art direction
Reporting: acceptance visible only as an aggregate, if at all
Portfolio: the same integration repeated per title and per engine
consentmanager
A/B testing and machine learning raise acceptance in every segment
IAB TCF v2.4 validated strings, including the disclosed vendors segment
Full design control, so the prompt matches the title’s art direction
Acceptance by country, platform and prompt variant over time
One Mobile App Consent SDK per engine: iOS, Android, Unity, React Native and Flutter
Stop selling consented players as unconsented inventory
Send a build and we will show you what your demand partners receive today, then what changes.
2.5M+
Websites, iubenda group
Google-certified
CMP Partner
IAB TCF v2.4
Validated
EU-only
Data storage
Common questions from game studios
No. Color, type, spacing, layout and logo are under your control, so the prompt can match your title’s art direction.
Yes. Our CMP is IAB TCF v2.4 validated and also supports IAB GPP, Google Consent Mode v2 and AdChoices.
Both prompts are supported within the same first session. Book a demo and we will review the sequencing for your title.
Native iOS and Android, alongside Unity, React Native and Flutter. Connected TV is available for titles shipping on TV platforms.
The SDKs are drop-in replacements that follow existing integration patterns, so the change fits a standard release cycle. Application updates ship with a new build.
About consentmanager
consentmanager by iubenda turns consent into revenue. A Google-certified platform for AI-powered banner testing, compliance monitoring, and consent at scale, trusted by 100,000+ websites worldwide.