Email Lift
Grow your marketable audience without asking for another opt-in
Turn more buyers and eligible signups into contacts you can email, without asking anyone to tick a box. We handle the legal basis, the opt-outs, and the sync with your existing tools.
Turn more customer relationships into marketing opportunities
Email Lift helps you apply soft opt-in correctly, keep the required opt-outs in place, and sync each other’s marketing status across the tools you already use.
+50%
More emailable contacts
vs. hard-consent baseline
€101k+
Annual revenue recovered
DTC e-commerce baseline
Days
From review to launch
Setup handled with your team
Your reachable audience could be bigger than it looks
A customer buys from you, signs up, or gives you their email as part of an existing relationship. If they don’t also tick a marketing box, that contact may never be added to your email audience, even when soft opt-in could apply.
Email Lift helps you identify those cases, apply the right opt-out rules, and keep each contract’s marketing status synced across your tools.
The rules are simple. Meeting them on every send is the hard part.
Soft opt-in is not something you switch on once and forget. It only counts when all five conditions below are true, for every contact, on every send. Email Lift keeps all five in place: it records each consent state with its legal basis and timestamp, then syncs every change to the tools you already use.
Email Lift syncs with the tools you already use
Purchases, registrations, form submissions, opt-outs, and unsubscribes can happen across different systems.
Email Lift brings those signals together, so your CRM and email platforms work from the same up-to-date marketing status.
Mailchimp
Klaviyo
Brevo
Active
Campaign
Salesforce
HubSpot
Make
Zapier
Three steps to a bigger reachable list
Discovery
We map where email addresses are collected, how those journeys work, what your terms say, and which markets you send to.
Setup and activation
We configure the consent and marketing-status logic and build the required opt-outs into your relevant customer journey.
Sync and go live
We connect your CRM and marketing tools, test real events, and verify the setup before launch.
Built for organizations with a large customer base
Whether you run an online store, a subscription product, a bank, or a portfolio of brands, Email Lift helps you turn more existing customer relationships into lawful marketing opportunities.
Grow the list you already earned
Email Lift runs on the iubenda platform, part of the same group as consentmanager. It works perfectly alongside the setup you already have.
Common questions about Email Lift and soft opt-in
Article 13(2) of the ePrivacy Directive lets you market your own similar products to someone whose email address you collected during a sale or signup, as long as you offer an easy way to object at collection and in every message. It turns an opt-in regime into an opt-out one for the people who already chose you.
The exception exists across the EU, but ePrivacy is a directive, so each member state implements it in its own law. Scope differs, particularly around what counts as a similar product and whether B2B addresses are covered. We map the rules for the markets you send in during discovery. This describes the regulations and is not legal advice.
No. They cover different consent layers. Your cookie banner handles tracking consent on your website and apps. Email Lift records marketing and communication consent per person, across every channel and tool. They work side by side.
Anything that accepts a webhook. HubSpot, Mailchimp, Salesforce, Klaviyo, Brevo and ActiveCampaign are the common ones, with Make and Zapier covering the rest of the stack. When someone unsubscribes in one tool, the revocation is written back and suppressed everywhere else.
Each state change is stored with a timestamp, the version of the notice the person saw, the source of the event, and any proof you attach. The record is exportable, so legal sees the evidence trail instead of a screenshot.
Penalties under the GDPR reach €20 million or 4% of global turnover, whichever is higher, and a soft opt-in only holds while the opt-out is genuinely offered at collection and in every message. That is why Email Lift records the basis for each send rather than assuming it.
It is quoted per project and sold as an all-inclusive package with a set number of dedicated setup hours, so there are no surprises later. Tell us about your stack and we will price it.
See how many contacts you could be reaching
Your existing customer base may hold more marketing potential than your current email list shows.
We’ll model the opportunity using your numbers and show you what Email Lift could add to your reachable audience.