Boost ad performance with Google Consent Mode
Activate Consent Mode v2 from your dashboard. As a Google CMP Partner with Gold status, consentmanager helps you pass consent signals to Google and preserve campaign measurement across the EEA and UK.
Trusted by advertisers and publishers worldwide
Why Google Consent Mode v2 matters
Google requires consent signals for EEA traffic
Businesses using Google advertising and measurement products need to pass users’ consent choices to Google. Publishers using AdSense, Ad Manager, or AdMob for personalized ads must also use a Google-certified CMP integrated with the IAB TCF.
Preserve more campaign measurement
Consent Mode v2 adjusts how Google tags behave based on each user’s choice. For consenting users, measurement and audience features can operate as permitted. For users who decline, eligible businesses can use conversion modeling to help fill measurement gaps.
As a Google CMP Partner with Gold status, we help you pass consent signals to Google, preserve more campaign measurement, and collect consent in line with applicable requirements.
Consent signals that keep your data useful
When a visitor consents
consentmanager passes their choice to Google, allowing approved advertising and analytics tools to measure activity as permitted.
When a visitor declines
Advanced Consent Mode sends limited, cookieless signals that Google may use to estimate conversions and reduce gaps in reporting.
Basic vs Advanced
Basic mode blocks Google tags until consent is given. Advanced mode sends cookieless signals before consent, supporting more accurate conversion modeling.
Updates to Google Consent Mode v2
Consent Mode v2 added more detailed controls over how advertising data is collected and used.
Old Google Consent Mode
- Consent Mode was optional, used to enable modeling
- Using a Google-certified CMP was optional
- Conversion counting worked through Google services or third-party tools regardless of consent signals
Google Consent Mode v2
- Consent Mode is required for conversion tracking in the EEA and UK
- Using a Google-certified CMP is required
- Conversions are only counted when consent is given, and the signal is sent back to Google through Consent Mode
- Two new consent signals added: ad_user_data and ad_personalization
Get the Google Consent Mode v2 guide
Understand what changed, how Consent Mode v2 works, and what your setup needs in one concise two-page guide.
Google Consent Mode v2, built into your CMP
Set up Consent Mode v2, capture user choices, and pass consent signals to supported Google advertising and measurement products from one platform.
Set up faster with a Google Gold partner
As one of the first Google-certified CMP Gold partners, consentmanager integrates directly with your Google Ads account for faster setup.
Go live without touching code
Enable Consent Mode v2 from your dashboard in a few clicks. No tag manager edits, no developer time.
Recover lost conversions automatically
When visitors decline, Google uses cookieless pings to model conversions, so you keep directional data under limited consent.
Keep your full Google stack connected
Google Ads (with conversion tracking and remarketing), Analytics 4, Floodlight, and Conversion Linker all receive consent signals automatically.
Enable Google Consent Mode from your dashboard
Turn on Consent Mode v2, then verify that consent signals are reaching your Google tags correctly.
Open your consentmanager dashboard
Activate Consent Mode
Verify and go live
Why enterprise teams choose consentmanager
Proven experience navigating regulatory change, with practical guidance when requirements evolve.
Trusted at enterprise scale
15+ years of digital compliance expertise
Proven experience navigating regulatory change, with practical guidance when requirements evolve.
Built for reliable advertising signals
Support for IAB TCF v2.3, IAB GPP, Google Consent Mode v2, and other frameworks used across advertising and measurement.
Privacy expertise built in
In-house specialists monitor regulatory developments across the EU, UK, US, and other key markets.
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What customers say about consentmanager
Marc Hofer
BSH Hausgeräte
“We weren’t solving a problem, we were making a smart upgrade. consentmanager brought capabilities we couldn’t justify building in-house, and took the maintenance burden completely off our plate.”
Tracking Garden GmbH
CEO and founder
“For us and our clients, two things are essential: reliable tracking and maximum data protection. Since 2020, consentmanager has been a dependable partner, simplifying third-party vendor management and cookie banner design—from basic to fully customized solutions. Regular updates on technical and legal developments, along with current news, keep us well-informed. In addition, the extensive online documentation and always-available support significantly ease our work.”
Patrick Fieker
Project Manager, connectiv!
“At connectiv!, personal contact was key—from the very beginning, we had dedicated contact persons at consentmanager. The technical setup was straightforward thanks to numerous ready-made modules, including for Shopware and OXID. The tool can be implemented quickly, supports many systems, and delivers great value for money—perfect for fast-growing online projects.”
Filip Sadowski
Head of Ad Operations, PMPG POLSKIE MEDIA SA
“We needed a smooth and quick migration from our previous provider and consentmanager exceeded our expectations. The solution offers legal compliance, great flexibility, insightful data for optimisation and easy rollout across multiple domains. The support is impressively fast and helpful. We confidently recommend consentmanager to anyone looking for a reliable and adaptable CMP.”
DPD Polska
Digital Marketing Specialist
“The consentmanager solution offers seamless implementation and a clear, statistics-rich dashboard. The customizable banner editor is intuitive and efficient. Managing multiple projects simultaneously is invaluable for our web portfolio. As a European-based technology, it ensures full GDPR compliance with no data transfer outside the EEA. Combined with a competitive pricing model, it’s a strategic choice for our organization.”
Gerrit Marx
Product Manager, GLS General Logistics
Systems Germany GmbH & Co.
“We searched and compared for a long time before finding the ideal solution for GLS with consentmanager. In addition to legal compliance, we wanted a solution that is flexibly customizable, provides sufficient data for optimization, and, most importantly, can be rolled out across multiple GLS domains. We were not disappointed—within just a few weeks, we significantly increased our consent rate thanks to the integrated A/B testing. Our contact persons and support were always fast and professional.”
Common questions about Google Consent Mode v2
Google Consent Mode v2 is a technology that sends your visitors’ consent decisions to the Google tags on your website. It tells Google whether a visitor has consented to analytics, ads, personalization, and data sharing. Without these signals, Google can’t track conversions or build audiences from your site.
Yes. Since March 2024, Google requires all websites and apps serving visitors in the EEA and UK to use Consent Mode v2 through a Google-certified CMP. This applies regardless of where your company is based.
The EUUCP is Google’s own policy requiring users of Google services to disclose cookie usage and obtain consent from visitors in the EEA and UK. It reflects the requirements of GDPR and the ePrivacy Directive. Google Consent Mode v2 helps you meet this policy.
When a visitor doesn’t consent, Google Consent Mode sends limited, cookieless signals. Google uses machine learning to model conversions based on patterns from consented users. In Google Analytics 4, this includes behavioral modeling (recreating user journeys) and conversion modeling (estimating missed conversions). A minimum of 100 ad clicks per day is required for modeling to activate.
Yes. Google requires a certified CMP to send Consent Mode v2 signals. consentmanager is a Google-certified CMP Gold partner with native Consent Mode v2 support built in.
Google Ads (including conversion tracking and remarketing), Google Analytics 4, Floodlight, and Conversion Linker. All receive consent signals automatically when Consent Mode v2 is active.
Use consentmanager’s free website scanner. Enter your URL and scroll to the bottom of the results to see whether Google Consent Mode is enabled. You can also verify in Google Tag Assistant or your browser’s developer console.
Activate Google Consent Mode v2
Pass consent signals to Google and reduce gaps in campaign measurement.