Revenue impact calculator
What’s a 15% consent rate increase actually worth?
Enter your numbers below and see the revenue you’re leaving on the table. Then see what built-in A/B testing on consentmanager by iubenda could unlock for you.
Start with your traffic. Your results update as you type.
Now sharpen the estimate with your ad rates.
| Consent rate | Personalized revenue | Filler revenue | Total / month | vs. baseline |
|---|
Three steps to see your revenue gap
Step 1
Enter your traffic
Add your monthly page views and the number of ad slots you run per page. We multiply these to get your total ad impressions.
Step 2
Set your CPMs
Enter what you earn per 1,000 impressions for personalized ads and for filler ads. The gap between these two numbers is where your revenue lives.
Step 3
Read your results
The calculator shows what a 5%, 10%, and 15% consent rate increase would mean for your monthly and yearly ad revenue.
Compliance shouldn’t come at the expense of growth
Simple math. Very real money.
Ad impressions = Page Views × Ads per Page. Monthly revenue then splits across consented and non-consented traffic at different CPMs.
A small lift in consent drives outsized gains.
consentmanager includes a built-in A/B testing tool that lets you experiment with banner designs, wording, and placement to find what works best for your audience.
Customers who optimize this way typically see consent rate improvements of up to 15%, translating directly into more personalized ad impressions, less dependence on limited-fill inventory, and measurable revenue growth.
Run A/B tests on your consent banner. Automatically.
consentmanager’s Optimizer splits your traffic between banner variants and finds what drives the highest acceptance rate. No setup required.
Balance between Bounce-Rate and Acceptance-Rate optimization with a single slider. This is the engine behind the up to 15% uplift our customers achieve.
See what your real numbers could look like.
The figures above are a ballpark. Book a free call and we’ll help you pull your actual consent rate and CPM split, set up A/B testing on your banner, and map out the path to your revenue uplift.