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Google delays phasing out third-party cookies until 2025

Google Update on Third Party Cookies for 2025.

Google’s latest update to abolish third-party cookies in its Chrome browser has now been extended until 2025. This is the third time Google has delayed the removal of third-party cookies.

Are you not fully aware of the issue of abolishing third-party cookies? Then we recommend you click on the following link to find out more about the reasons and what it means for users, marketers and advertisers:

You can also watch our webinar (in English) about third party cookies at the following link:

This delay, announced on Tuesday, is largely the result of a complex feedback chain involving various stakeholders, including the UK Competition and Markets Authority (CMA), the UK Information Commissioner’s Office (ICO), industry stakeholders and developers. The extension also gives the CMA time to carefully scrutinise the results of the industry tests, which should be available by the end of June.

For marketers and advertisers, however, this longer deadline could bring some uncertainty. Adapting to the delayed abolition of third-party cookies means that alternative data collection strategies that respect user privacy will need to be sought and implemented. By switching to more robust methods that do not rely on third-party cookies, such as contextual targeting, first-party tracking or first-party ad serving, marketers or advertisers can gain a competitive advantage and better comply with new data protection regulations.

Existing users of consentmanager can adjust their CMP settings and prepare for the removal by following these instructions:

If you have any questions or need help adapting your CMP to the following changes, simply contact our support team.

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