Consent Management Platform (CMP)

In 2023, changes in data protection laws will come into force in five US states. This affects the following states:

• CCPA/CPRA (California)
• VCDPA (Virginia)
• CPA (Colorado)
• UCPA (Utah)
• CAPDP (Connecticut) as well as the
• U.S. National Privacy

If your company is active in one of these regions, you are on the safe side with the use of the consentmanager CMP. As one of the first consent management solutions, we have already integrated the new technical standard IAB GPP (Global Privacy Platform) into our CMP. GPP is a further development of the IAB TCF v2. The new standard supports you on the way to compliance with the changed US data protection laws.

A CMP is short for Consent Management Provider or the synonym Consent Management Platform. In some cases Choice Management Platform or Choice Management Provider is also used. In all cases it is the same: It is a software or a service that offers the website visitor transparency about data processing and offers the possibility to give consent for certain purposes such as cookies, marketing, analysis or personalization.

Once 5,000 page views are reached in a month, the CMP will automatically stop serving the consent layer and your visitors will no longer be able to provide consent. We will NOT automatically bill you or upgrade you to a higher package – the Basic Package will always be free.

Our Basic Package is free with up to 10,000 page views per month. Our standard package starts at EUR 50 per month and includes 2.5 million page views. From 2.5 million page views we charge 0.02 EUR per 1000 additional page views.

Yes. Our consent solution can be integrated into all CMS (Content Management Systems) and shop systems. Supported CMS and shopping systems include WordPress, Joomla, Typo3, Dupal, eZ Publish, Magento, phpWiki, PrestaShop, osCommerce, OXID eShop, WooCommerece and many more.

Yes. Our GDPR solution sends JavaScript variables and so-called data layers that can be used with most tag management software. For many Tag Managers we also have special data layers and structures that make the interaction even easier. Supported tag managers and analytics software include AT Tasty, Adbobe Anyyltics, Adometry, Chartbeat, CXsense, Google Analytics, Eulerian, Hitjar, Hubspot, Salesforce, LinkedIn, Mouseflow, Nielsen, Parse.ly or Webtrekk.

Yes. Our consent solution follows the IAB TCF specification and is certified by the IAB. This allows providers to automatically receive the consent information from our API and use it accordingly. We also provide an automatic blocking mechanism to block codes unless user consent is given. This works with many providers, such as Google Analytics, Piwik, DFP/Google Ads or SSPs like Google Adsense, Pubmatic, Rubicon, OpenX or Appnexus.

No! In the simplest case, just embed our code on your website – that’s all!

By embedding a CMP on your website 😉 Our CMP will display a message to your visitors asking them to give their consent. We will save the visitor’s decision and make it accessible to your advertisers and their other partners so that they know whether/how they may process personal data.

Most websites and apps work with applications that fall under the scope of the California Consumer Privacy Act (CCPA). This already includes the services from Google. A consideration of corresponding legal requirements is therefore essential in the Borlabs alternative from consentmanager.

If a visitor does not agree to the collection and use of cookies, no corresponding cookies can be collected or data created. This applies in particular to tracking data that provides information about user behavior. Such data offers business site operators in particular important clues for optimizing the website. You therefore benefit from legally secure consent via consentmanager.

Cookie consent is generally required as soon as technically non-essential cookies are to be used on a page. This begins with the use of simple tracking and analysis tools. These always work with tracking cookies. They are very important for business websites and shops because they provide information about user behavior. With the consentmanager cookie banner, users have the option of legally secure consent.

With consentmanager’s Borlabs Cookie Alternative, you have a powerful solution for asking for consent from your users to use cookies. The cookie notice is automatically displayed when you visit the website. It reappears every time you visit your site. Visitors are informed about the use of cookies and have the option to accept or reject them. This enables GDPR-compliant consent via a double opt-in.

Cookie consent is the consent of your visitors to the processing of certain cookies. This consent must be given expressly and voluntarily at the latest since the ECJ ruling on cookies. It is only permitted to set the first technically non-essential cookie after consent has been given. Cookies that are not technically required for operation are excluded from this rule.