TTDSG
TTDSG-compliant data protection with the Consent Manager
The General Data Protection Regulation (GDPR) has been in force since 2018, which has set very narrow limits on the processing of personal data. The federal cabinet has now passed the new Telecommunications Telemedia Data Protection Act (TTDSG) , which has been in effect since December 2021. This new data protection law specifies unifying regulations for the virtual space. One focus is the use of cookies, for which website operators will have to obtain consent in the future. So far, the general conditions have not been completely clear. In this respect, the TTDSG is directly related to the challenge of cookie consent management .
We have already helped more than 25,000 websites to comply with GDPR, TTDSG & ePrivacy
Our clients include some of the biggest websites and best known brands in the world.
… and many more.
Bitte beachten Sie: Obwohl der ConsentManager CMP viele Funktionen wie das Blockieren von Codes und Cookies von Drittanbietern bietet, verwenden nicht alle unserer Kunden alle Funktionen. Bitte beurteilen Sie unsere Funktionen daher nicht nur danach, wie unsere Kunden unser Tool verwenden.
TTDSG
Here, as a website operator, you can obtain comprehensive information about the content, framework conditions and requirements of the new data protection law and, in the last part, examine an action-oriented solution with the consent manager in order to implement the new regulations in a legally compliant manner.
origin story
How did the TTDSG come about in the first place?
So far, the Telecommunications Act (TKG) and the Telemedia Act (TMG) have been decisive for website operators with regard to the sensitive topic of data protection. It is the aim of the new introduction of the TTDSG , to bring together all provisions from these laws. A new main law on data protection is being created in order to ensure more transparency and uniformity.
Even more: This legislative initiative is an implementation of a European directive : Specifically, it is about the so-called ePrivacy, which is now being implemented in German law with the TTDSG. Wherever tracking technologies or cookies are used, the new regulations will become relevant from December 2021. This not only applies to websites, but also permissions in apps. In view of the short time remaining, this is reason enough to take a closer look at a consent management provider.
Such a powerful solution is the basis for ensuring that data protection can be designed with legal certainty in every respect. You will read below that cookie consent offers numerous advantages for companies and website visitors.
Germany lags behind in the implementation of EU data protection guidelines
Since 2009, there has been a requirement at European Union level to obtain express consent for the use of cookies or other tracking technologies. This is particularly clear from Article 5 of the relevant ePrivacy Directive. Many websites are already implementing these regulations, although the legal framework is not entirely clear. This will change from December 2021.
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Subscribe to NewsletterWhat is the TTDSG fundamentally about cookie consent?
The aim of merging previous regulations into a new main law is to ensure greater legal certainty through standardization. With a view to data protection, there will be clear regulations for the setting of cookies and the use of tracking technologies at the end of 2021. In principle, users must be informed before storage as to what data is being collected for . You must also be able to refuse your consent to the use of cookies at any time (we are talking about ‘opt-out’ here).
A consent management tool makes it possible to query this required consent, document it and manage it transparently. The privacy of users should be better protected. They have it in their own hands on each website to accept cookies to a certain extent or to reject them entirely. Beyond data protection, cookies are helpful for website operators and users in order to be able to compile personalized content.
What is a consent management provider?
This question is relevant for you as a website operator at the latest now if you want to set cookies or use tracking. This will definitely no longer be possible without explicit approval or rejection. Given the new framework, you should look into viable solutions for cookie consent management . In the course of the introduction of the new data protection law, many website operators will be looking for fast, functional and, above all, legally secure solutions. In this respect, you have come to the right place to use Consentmanager to obtain the consent of website visitors in the prescribed form. Due to the range of functions described below, this tool allows much more than just managing the consent for cookies. No matter how complex the requirements of the TTDSG may seem to you and no matter how short the time to implement them: With the tried-and-tested consent manager, you are relying on a highly functional solution.
How is the new data protection law to be classified?
If you are already familiar with the General Data Protection Regulation and the ePrivacy Directive, you will see many parallels in the new Data Protection Act. Ultimately, this only shows that many regulations already existed or were implemented by website operators with foresight. With the entry into force of the TTDSG in December 2021, however, there will no longer be any way of getting around consent to the use of cookies and the like . From this point of view, the previously known regulations from the GDPR and the ePrivacy Directive remain in effect. They are ‘only’ explicitly specified in the new data protection law with a view to cookies and tracking. Due to the combination in a new main law, the previous regulations do not lose their effect simply because of the similarity of the content.
Paragraph 25 TTDSG is to be read as the implementation of the ePrivacy Directive
The already mentioned ePrivacy Directive is to be seen as the basis of the TTDSG. The member states of the EU should ensure that data may only be stored if users are informed about it in a clear and comprehensive manner . It must be unmistakably clear what users give their consent to and for what purposes cookies are set. In this context, the so-called Cookie II judgment of the German Federal Court of Justice should be noted, which confirms a decision of the European Court of Justice from 2019: As a result, the consent of users is mandatory before so-called non-essential cookies can be placed.
Against this background, § 25 TTDSG regulates the use of cookies and other tracking technologies. Basically, it is about the technology-neutral storage and retrieval of information on all (mobile) devices. In § 26 TTDSG regulations for services of a corresponding technical administration are specified.
Cookie Consent: What does the TTDSG require?
Section 24 of the new Data Protection Act specifies the requirements for the processing of personal data. In principle, your users must be able to give their consent or explicitly refuse it. If we focus on the use of cookies, Section 25 TTDSG is of particular interest (= protection of privacy for end devices). On this basis, the storage of information is only permitted if users have given their consent by clicking on comprehensive and clear information.
The connection between the data protection laws is particularly clear from the wording in Section 24. The so-called consent condition of the General Data Protection Regulation was adopted here. Importantly, consent must be given before any form of processing of personal data occurs. The term ‘terminal equipment’ is often mentioned in the new data protection law.
What is meant by this is that the regulations relate to all possible end devices that can establish an Internet connection. In view of this, the required query must be able to be carried out on all conceivable end devices without any problems and in a clear form.
How should the TTDSG be implemented?
Much was already more or less binding before the planned introduction of the new data protection law. When surfing the Internet, you will not have missed the fact that the consent request has been part of a new standard of data protection in virtual space with increasing frequency for months. From December 2021, the Telecommunications Telemedia Data Protection Act will be legally binding. At the latest with this initiative to implement European law, all website operators must take action or check whether they meet the requirements of the TTDSG. This will require a Consent Management Provider (CMP).
Without professional Cookie Consent Management there is a risk of fines
Anyone who violates the core principles described here must expect increased penalties in the form of fines. It can be assumed that the supervisory authorities responsible in Germany have so far held back due to the partly unclear legal situation. However, this restraint should fall with the standardization by the new data protection law. Also to be considered is increased warnings from competitors, who will certainly take a closer look at the cookie consent management of a website in the very near future. In view of this, only a professional solution for legal security comes into question: With Consentmanager you are making an excellent choice in this respect. Incidentally, possible penalties can be read in § 24 TTDSG. With up to 300,000 euros, these can be life-threatening for many entrepreneurs.
Packages
Basic
a website
- 5,000 views / month incl.
- GDPR Compliant
- Premade Designs
- 1 crawl/week
- Support: tickets
-
additional Views bookable -
IAB TCF compatible CMP -
IAB GPP standard -
A/B testing & optimization -
additional user accounts
Beginner
a website
- 100,000 views / month incl.
- additional Views:0.1 € / 1000
- GDPR Compliant
- Customizable designs
- 3 crawls/day
- Support: tickets
-
A/B testing & optimization -
IAB TCF compatible CMP -
IAB GPP standard -
additional user accounts
Standard
3 websites or apps
- 1 million views / month incl.
- additional Views:0.05 € / 1000
- GDPR Compliant
- IAB TCF compatible CMP
- IAB GPP standard
- Customizable designs
- A/B testing & optimization
- 10 crawls/day
- Support: Ticket & Email
-
additional user accounts
Agency
20 websites or apps
- 10 million views / month incl.
- additional Views:0.02 € / 1000
- GDPR Compliant
- IAB TCF compatible CMP
- IAB GPP standard
- Customizable designs
- A/B testing & optimization
- 100 crawls/day
- 10 additional user accounts
- Support: Ticket, email & phone
-
Personal account manager
Enterprise
- Any Views / Month
- additional Views:0.02 € / 1000
- GDPR Compliant
- IAB TCF compatible CMP
- IAB GPP standard
- Customizable designs
- A/B testing & optimization
- Any crawls/day
- any add. user accounts
- Support: Ticket, email & phone
- Personal account manager
your benefits
Advantages of the consent manager for operators AND website visitors
Up to this point, you have learned what the core of the new data protection law and the necessary consent management is all about. You can read the requirements presented here as a summary of the most important paragraphs, especially since the formulations there are not always easy to understand.
With the Consentmanager you can use an optimal and field-tested tool to ensure conformity with the TTDSG. You will see here that this cookie consent tool offers you multiple benefits on many levels . You should not only see such a tool as fulfilling a legal obligation, but also use a lot of potential. This is exactly what we want to finally illuminate in a compact form.
Why is the Consentmanager the best choice to comply with the TTDSG?
Get an overview here and start a free trial. With more than 30 languages, you can ensure data protection across borders if your company is internationally active or would like to become one in the future. You can choose from numerous ready-made texts and designs, allowing you to quickly implement a professional solution with a view to the new data protection law. You can use the option to integrate your company logo. This ensures a uniform and trustworthy overall impression: the query is not perceived as annoying.
Cookie Consent: You determine how the query is placed
There are numerous options for positioning the cookie banner : It can be integrated into the website in different ways to ensure a consistent user experience. With the automatic cookie crawler and the GDPR conformity check, you are always legally on the safe side. Automatic updates also make a significant contribution to this. Due to the compatibility with all common shop systems, tag managers and Google products, smooth integration is usually possible.
Learn what your customers really want
Use the groundbreaking reports of the Consent Manager to increase the overall acceptance rate of the visitors and to minimize the bounce rate. With A/B testing, you can quickly decide, based on data, which settings are optimal for your website. Speaking of which: Consentmanager is responsive, which ensures automatic adaptation to all end devices.
Act now
Ensure conformity of your website with the new Data Protection Act (TTDSG) now
Test the Consent Manager and offer your visitors tangible added value that will create trust. In recent months there have been reports of data leaks and insufficient privacy protection. With a professional query from the consent manager, you show your visitors that you take this topic very seriously.
What’s more: you put all decisions transparently in the hands of your potential customers right from the start. This will have a positive effect on the image and the seriousness of your website . Not only do they ensure compliance with data protection law, but they actively invest in visitor satisfaction.
Rankings and conversion can be optimized by reducing the bounce rate and increasing the length of stay. You can see here that Consentmanager can not only pay off for you on the important level of data protection. The new data law has been strategically important since the decision was taken at the latest. With Consentmanager you can implement a holistic solution from which you as a website operator will benefit on many levels. You can take the first steps right now.
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Subscribe to Newsletterfrequently asked Questions
Not sure if you need a CMP?
To help you with things like GDPR, CMP and consent, we’ve rounded up the most common questions here.
This regulation at EU level, also known as the EPVO, is an addition to the General Data Protection Regulation (GDPR). It specifies the data protection of personal data in electronic or internet-based applications . The new data protection law takes up these regulations, which means that it can be seen as an implementation of European law at national level.
In the text of the law you will often come across the key term ‘terminal equipment’: it is defined in more detail in Section 2. Basically, this means any type of interface with which personal information can be processed. The way the connection is established is almost irrelevant. For practice and website operators, this means that data protection compliance must be possible on all conceivable end devices with transparent consent. The new law also explicitly refers to mobile devices such as smartphones.
The federal government plans for the new law to come into force on December 1, 2021 , together with the Telecommunications Modernization Act. Previously common regulations from the Telemedia Act or the ePrivacy Directive will be seamlessly replaced by the Data Protection Act, especially since the content is the same in many areas.
Or to put it another way: How can a website comply with the requirements of data protection law? At the latest when the new data protection law comes into force, website operators are well advised to rely on a powerful consent management tool . With Consentmanager, website operators choose the optimal solution: Numerous customization and management options ensure that the integration is as individual and targeted as possible. If you want to consistently implement the requirements of the new law, you are on the safe side with this tool.
Even if the legal framework was already very strict with regard to data protection in virtual space, the introduction of the TTDSG creates binding legal certainty. This means that every website operator has to deal with consent management. This is not only necessary to comply with legal requirements. Website visitors will expect from a reputable company that the data protection query is professionally regulated. The protection of personal data is a very critical and sensitive aspect for the image of companies.
The Telecommunications Telemedia Data Protection Act is a new core law that combines the provisions of the Telecommunications Act, the Telemedia Act and the ePrivacy Directive in a binding manner. Ultimately, it is about the implementation of European law and the creation of a uniform and transparent legal basis for data protection on the Internet. In accordance with the GDPR, data protection is explicitly specified with a view to cookies and tracking.
Please note that we cannot provide legal advice. Some points of this FAQ may also change over time or be interpreted differently by courts. That’s why you should always consult your lawyer!
