CMP for publishers in Switzerland

What do publishers in Switzerland have to do?

This requirement applies to all digital platforms, including websites and apps that use Google AdSense, Google Ad Manager or Google AdMob for monetization. After the July 2024 deadline, only platforms that have integrated a Google-certified Consent Management Platform (CMP) that supports the IAB TCF will be allowed to display personalized ads. Platforms that do not adhere to these guidelines will have to limit themselves to less paid, non-personalized advertising, which will have a significant impact on their revenue streams.

In short, without a Google-recognized CMP that is compatible with the IAB TCF, publisher monetization could be severely impacted .

How can consentmanager ’s CMP improve your company’s compliance?

consentmanager ‘s Google-certified Consent Management Platform (CMP) offers a range of compliance tools such as cookie consent banners, mobile app consent, whistleblower software and more. Its main function is to help companies comply with key global data protection regulations. In particular, consentmanager has worked closely with Google to meet the latest Consent Mode Version 2 requirements and to ensure reliable Consent Mode support for its customers. consentmanager has a strong position in the EU and provides comprehensive support to advertisers and publishers in optimizing their advertising campaigns.

consentmanager CMP is available in over 30 languages ​​and is aimed at a wide audience including publishers, advertisers, marketing agencies, marketers and e-commerce platforms. Extensive features include customizable consent banners, real-time analytics, a built-in crawler, and tools to increase cookie consent rates. By using A/B testing and machine learning optimization , consentmanager customers often achieve up to 15% improvement in opt-in rates.

The new Federal Data Protection Act ( nFADP )

• All publishers in Switzerland must also ensure that they comply with the Swiss Federal Data Protection Act ( FADP ). As a consentmanager customer, you can be sure that you are already FADP compliant. You can easily activate FADP compliance with one click in your dashboard.
• The new Federal Data Protection Act ( nFADP ) came into force on September 1, 2023 and is aimed at companies operating on the Swiss market. The revised FADP entails a number of obligations and operational changes for companies. These include calls for greater transparency in data processing, expanded rights for those affected in relation to their personal data and stricter consent requirements.
• The nFADP underlines the importance of data protection through technology design and data protection by default by requiring companies to integrate data protection into their projects and into their entire operational processes from the outset.
• Compliance with the FADP is not only a legal requirement, but also a strategic advantage for companies in Switzerland. Proof of compliance with the Swiss FADP can increase consumer trust and ensure smoother interactions with international partners who make data protection a priority. As Swiss data protection legislation is constantly evolving, understanding and implementing the provisions of the new FADP is crucial for companies that want to effectively manage the complexities of data protection in Switzerland.

We have already helped more than 25,000 websites to comply with GDPR, TTDSG & ePrivacy

Our clients include some of the biggest websites and best known brands in the world.

… and many more.