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One trust alternative

A compact overview

Would you like to act legally on the Internet when it comes to GDPR and cookies and are you looking for a content management provider who can offer you a high-quality Onetrust alternative ? With us you are right. In this overview we have summarized everything important on this topic for you. If you have any questions, we will advise you competently and specifically.

We have already helped more than 25,000 websites to comply with GDPR, TTDSG & ePrivacy

Our clients include some of the biggest websites and best known brands in the world.

… and many more.

What makes our Onetrust alternative so special?

  • Our alternative scores with easy integration right from the start. Our price-performance ratio is also convincing: we even offer you up to 10,000 page views free of charge. For a low price of EUR 50 we offer you up to 2.5 million page views. You benefit from automatic cookie blocking and reliable functionality in terms of CCPA and the European Union’s General Data Protection Regulation, which makes the legally secure handling of cookies and data protection essential.

    What are website cookies?

    Cookies on the Internet are packages of virtual data. They can be exchanged between different computer programs thanks to a generally valid and highly compatible structure. They are also known as HTTP cookies. Thanks to the use of the Internet and modern online marketing, cookies have been given a very special function: they make it possible to collect and store personal data from users on the Internet and to use it for commercial purposes.

  • Cookies can be generated both by the selected web browser and by the website accessed. The storage of personal data is possible both locally and on servers. The information collected about the user is stored as a text file.

    With the help of cookies, website operators or the companies behind them receive a whole range of valuable information about the users of the website. On the one hand, there is the data that the website visitors themselves have typed into forms. This includes in particular the name, the e-mail address and the telephone number. However, the cookies can also store the IP address of the computer used, the exact websites visited and the length of stay, as well as the terms entered in the search masks and user-defined settings, such as the language.

    Cookies can improve user comfort when surfing the Internet. An example of this are online shops that show the visitor recently viewed products or suggest products that match their research on the Internet. However, for data protection reasons, extensive tracking, i.e. tracking the user through the cookies, is not permitted without the consent of the user concerned . As a result, websites now have a legal requirement to ask for cookies, which enables user consent and the selection of individual cookies. This is to prevent unwanted tracking and spam, for example.

  • Use automatic cookie crawls

    Our Onetrust alternative offers you an integrated cookie robot (spider) that automatically crawls your website . The crawler is active every day, so you have complete security. A GDPR compliance check is also carried out automatically. It is the be-all and end-all for companies – because the sanctions for non-compliance with the rules for the protection of personal data are unpleasant. Our Onetrust alternative also offers you reliable notification of newly found providers. You will receive an automatic cookie classification for the cookies discovered, which will make it much easier for you to assess the respective cookies. Reporting on cookies is also extremely convenient for you: the export of the cookie list can be implemented in different variants that you can select according to your needs. In addition, our Onetrust alternative offers you an automatic cookie list plugin with which you can display the current list of cookies at any time, for example in your data protection declaration.

  • Themes and Customizations

    In this important point of the online area, our Onetrust alternative offers you pure individuality. It is thus possible to integrate your company’s logo and start immediately within the framework of ready-made designs. Of course, you can also create and use your own designs. A whole range of formatting options can be used. Font size and color, style and buttons, backgrounds, spacing and frames are freely selectable. You are also offered different box positions: bottom right, bottom full width, centered in the middle – which do you like best? Hiding the website is also an option. Our Onetrust alternative also has a range of options for the buttons. You choose from the options “accept and reject”, “accept” and the optional “close” button.

Recommended by lawyers and data protection officers

What does the GDPR mean for the use of cookies?

The General Data Protection Regulation serves to protect personal data – including that of visitors to websites. An important principle in the complex regulations is the consent of the respective persons to data collection and data storage. It is therefore not permitted to collect such data as part of tracking. The user must be given the opportunity to select from cookies or to accept a specific selection with a click of the mouse.

Your benefits at a glance

  • lyrics

    Of course, it is extremely important for the legal consequences of cookies that the information is written in a way that the user can understand. Our Onetrust alternative allows you to have versions in over 30 languages, so that the website is designed and effective globally – also with regard to all relevant target groups. Optionally, individual text adjustments are of course also possible.


    Essential elements around behavior are built into our Onetrust alternative. For example, you can choose whether there should be an Accept button or Close for consenting to the cookies. In connection with the cookie query, scrolling on the page and navigating on the page can also be integrated. A countdown is also one of the features you can use with our Onetrust alternative.

    Easy integration

    A high level of user -friendliness during integration is also important to us. This applies to the classic website, but also to the mobile app. In our Onetrust alternative for the mobile app, the responsive design is also taken into account, which ensures optimal displayability on the smaller screens of smartphones & co. AMP websites, in App SDK (both for Android and for iOS/iPhone) and integration via Tag Manager are among the features that we as a consent management provider offer with our Onetrust alternative.

  • High compatibility

    When it comes to a consent solution, the be-all and end-all is that it can score with a high degree of compatibility . With our Onetrust alternative, this is given to a convincing extent. This applies in particular to all relevant Google products (Google AdSense, Google DFP, Google Analytics and Google TagManager) and the tag managers (e.g. Google Tag Manager/GTM and Tealium Tag Management). Compatibility with virtually all data management platforms (DMP) and ad servers is also guaranteed. It is easy to submit consents to SSP, DSP, AdExchanges and TradingDesks. Both the Google ATP list (Google Approved Third Party Vendors) and the Facebook Pixel / Remarketing are perfectly supported for your purposes.

    Clear reports

    The perfect consent solution and Onetrust alternative should always score with detailed and, in particular, clearly designed reporting . A high level of functionality around filters or groups makes a very decisive contribution. Data that can be integrated into the queries include CMP, domain, country, design, OS, browser, device as well as date, week, month and year. Both the page views and the traffic with consent are included in the meaningful reports. An overview of the consent screens is also important for precise online marketing. Our Onetrust alternative makes this overview particularly efficient for you: It contains the selected options of “Accepted”, “Rejected” and “Custom selection” as well as the bounce rate, which informs you how many visitors are leaving the website. The convenient export function for all relevant data is also of high quality.

frequently asked Questions

Not sure if you need a CMP?

To help you with things like GDPR, CMP and consent, we’ve rounded up the most common questions here.

In 2023, changes to privacy laws have come into effect in five US states. These are the following states::

  • CCPA/CPRA (California)
  • VCDPA (Virginia)
  • CPA (Colorado)
  • UCPA (Utah)
  • CAPDP (Connecticut) and the
  • US National Privacy

If your company operates in one of these regions, you are on the safe side by using the consentmanager CMP. As one of the first consent management solutions, we have already integrated the new technical standard IAB GPP (Global Privacy Platform) into our CMP. GPP is a further development of the IAB TCF v2. The new standard supports you on your way to compliance with the changed US data protection laws.

A CMP is short for Consent Management Provider or its synonym Consent Management Platform. In some cases, Choice Management Platform or Choice Management Provider is also used. In all cases it is the same: it is software or a service that provides website visitors with transparency about data processing and the ability to give consent for specific purposes such as cookies, marketing, analytics or personalisation.

Once you reach 5,000 page views in a month, the CMP will automatically stop providing the consent layer and your visitors will no longer be able to provide consent. We will NOT automatically bill you or upgrade you to a higher package – the basic package will always be free.

Our Basic Package is free with up to 10,000 page views per month. Our standard package starts at EUR 50 per month and includes 2.5 million page views. From 2.5 million page views we charge 0.02 EUR per 1000 additional page views.

Yes. Our consent solution can be integrated into all CMS (Content Management Systems) and shop systems. Supported CMS and shopping systems include WordPress, Joomla, Typo3, Dupal, eZ Publish, Magento, phpWiki, PrestaShop, osCommerce, OXID eShop, WooCommerece and many more.

Yes. Our GDPR solution sends JavaScript variables and data layers that can be used with most tag management software. For many tag managers, we also have special data layers and structures that make interaction even easier. Supported tag managers and analytics software include AT Tasty, Adbobe Anyyltics, Adometry, Chartbeat, CXsense, Google Analytics, Eulerian, Hitjar, Hubspot, Salesforce, LinkedIn, Mouseflow, Nielsen, or Webtrekk.

Yes. Our consent solution follows the IAB TCF specification and is certified by the IAB. This allows providers to automatically receive the consent information from our API and use it accordingly. We also provide an automatic blocking mechanism to block codes unless user consent is given. This works with many providers, such as Google Analytics, Piwik, DFP/Google Ads or SSPs like Google Adsense, Pubmatic, Rubicon, OpenX or Appnexus.

No! In the simplest case, just embed our code on your website – that’s all!

By embedding a CMP on your website 😉 Our CMP will display a message to your visitors asking them to give their consent. We will save the visitor’s decision and make it accessible to your advertisers and their other partners so that they know whether/how they may process personal data.

Most websites and apps work with applications that fall under the scope of the California Consumer Privacy Act (CCPA). This already includes the services from Google. A consideration of corresponding legal requirements is therefore essential in the Borlabs alternative from consentmanager.

If a visitor does not agree to the collection and use of cookies, no corresponding cookies can be collected or data created. This applies in particular to tracking data that provides information about user behavior. Such data offers business site operators in particular important clues for optimizing the website. You therefore benefit from legally secure consent via consentmanager.

Cookie consent is generally required as soon as technically non-essential cookies are to be used on a page. This begins with the use of simple tracking and analysis tools. These always work with tracking cookies. They are very important for business websites and shops because they provide information about user behavior. With the consentmanager cookie banner, users have the option of legally secure consent.

With consentmanager’s Borlabs Cookie Alternative, you have a powerful solution for asking for consent from your users to use cookies. The cookie notice is automatically displayed when you visit the website. It reappears every time you visit your site. Visitors are informed about the use of cookies and have the option to accept or reject them. This enables GDPR-compliant consent via a double opt-in.

Cookie consent is the consent of your visitors to the processing of certain cookies. Since the ECJ ruling on cookies, this consent must be explicit and voluntary. Non-essential cookies may only be set after consent has been given. Cookies that are strictly necessary for the operation of the website are excluded from this rule.

Please note that we cannot provide legal advice. Some points of this FAQ may also change over time or be interpreted differently by courts. That’s why you should always consult your lawyer!