HubSpot cookie banner

HubSpot is a marketing software company headquartered in Boston, MA. The company was founded in 1999 and has since grown into a global leader in marketing automation . In 2015, HubSpot had over $1 billion in annual revenue and over 50,000 customers worldwide.

The marketing platform helps the companies build better relationships with their customers. It provides sales, marketing, customer service, and support team tools to automate repetitive tasks, track performance, and create personalized experiences. The company’s products include:

• Marketing Automation : A suite of marketing tools to help businesses manage all aspects of marketing campaigns. These tools are designed to make life easier for marketers by automating many manual processes so they can focus on higher value work.
• CRM (Customer Relationship Management): A tool for tracking leads, prospects, customers, and other important business information. This includes lead scoring, nurturing, segmentation and analytics.
• Salesforce integration : An integration between HubSpot’s CRM and Salesforce that allows users to import contacts from one system to another.
• Content Strategy : A tool to help you plan, schedule, and publish content across multiple channels.

HubSpot has helped thousands of businesses grow by providing them with very good marketing software. But how does the tool deal with personal data?

The General Data Protection Regulation (GDPR), which came into force on May 25, 2018, requires any company that collects data from EU citizens to be transparent about what they do with that information. Organizations must also provide clear instructions on how users can delete collected personal information. This includes cookies. Cookies are small text files that are placed on your computer when you visit certain websites.

They allow the website to recognize your device. Cookies are used to store your preferences such as language settings, shopping cart contents and other similar information. However, some cookies are required for websites to function properly, e.g. B. those that help identify your account, save your login details and track your browsing activity.

The GDPR imposes additional obligations on organizations related to the security of customer data. In addition to the general requirements outlined above, organizations must take appropriate technical measures to protect customer data from accidental loss or unauthorized access, alteration, or disclosure. In addition, organizations must take reasonable steps to ensure that their employees only use the data for authorized purposes.

For example, if a business process involves sending sensitive data outside the EEA, the company should ensure that the recipient complies with the same data protection laws as the organization itself. This means: If you use HubSpot, you as a company have an obligation.

To comply with the new regulations, HubSpot has introduced a cookie banner informing users about the collection of personal data and their rights under the GDPR.

This includes the right to information, correction, deletion, restriction of processing, transferability and objection to the processing of personal data. The company also says it will provide more details about how its products use HubSpot cookies in the future.

Cookie banners are (with a few exceptions) mandatory for website operators and must meet strict requirements. To be on the safe side, Consent Management Providers (CMP) take over these tasks (Consent).

Consentmanager helps organizations create and maintain consent forms for different types of data collection. We provide templates, guides, and other tools to help users comply with regulations like GDPR.

You can easily connect HubSpot to our consent manager to offer an advanced consent management function: This enables your HubSpot customers to easily manage user consent across multiple web properties. Consentmanager allows you to obtain user consent before signing up for services. This way, you no longer have to worry about obtaining consent manually.

With Consentmanager you can use HubSpot easily and always GDPR compliant. With automated updates and legally compliant texts in over 30 languages, you are always on the safe side.

It’s not just about meeting all the legal requirements of the GDPR, but also about making a virtue out of necessity: A HubSpot cookie banner contributes to a positive user experience. Your visitors will be informed immediately and comprehensively about the use of HubSpot cookies and asked for consent. You take data protection seriously – and your customers will notice this positively and create trust.

This is not a matter of course, because HubSpot is a US company and is actually based in other data protection structures. You can score even more points with your customers if you strictly comply with the GDPR specifications and guarantee security.

The individualized HubSpot cookie banner is also automatically optimized by Consentmanager: With A/B tests and system-controlled adjustments to the HubSpot cookie notice, you improve the acceptance rate of your visitors and reduce the bounce rate.

In this way, you not only gain more satisfied customers who deal more intensively with your products or services, but also more data for further conversion optimization.