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GDPR-compliant data protection with the Consent Manager

With consentmanager you make your HubSpot website GDPR compliant:

  • Easy to integrate
  • GDPR and ePrivacy compliant
  • CMP for the official IAB TCF V2
  • Compatible with all ad servers (incl. GAM/AdSense)
  • Fully customizable to match your own design
  • Integrated cookie crawler
  • Display in more than 30 languages
Cookie Banner

Legally compliant marketing with Hubspot

HubSpot Cookies and GDPR

HubSpot is a marketing software company headquartered in Boston, MA. The company was founded in 1999 and has since grown into a global leader in marketing automation . In 2015, HubSpot had over $1 billion in annual revenue and over 50,000 customers worldwide.

The marketing platform helps the companies build better relationships with their customers. It provides sales, marketing, customer service, and support team tools to automate repetitive tasks, track performance, and create personalized experiences. The company’s products include:

  • Marketing Automation : A suite of marketing tools to help businesses manage all aspects of marketing campaigns. These tools are designed to make life easier for marketers by automating many manual processes so they can focus on higher value work.
  • CRM (Customer Relationship Management): A tool for tracking leads, prospects, customers, and other important business information. This includes lead scoring, nurturing, segmentation and analytics.
  • Salesforce integration : An integration between HubSpot’s CRM and Salesforce that allows users to import contacts from one system to another.
  • Content Strategy : A tool to help you plan, schedule, and publish content across multiple channels.

HubSpot has helped thousands of businesses grow by providing them with very good marketing software. But how does the tool deal with personal data?

We have already helped more than 25,000 websites to comply with GDPR, TTDSG & ePrivacy

Our clients include some of the biggest websites and best known brands in the world.

… and many more.

Hubspot and Personal Data

  • Does HubSpot collect personal data?

    HubSpot collects information from its users, including email addresses, phone numbers, names, job titles, company names, and IP addresses. It uses this information to send targeted emails and text messages, and to deliver targeted advertisements on its website. The company also shares user data with third parties , including Facebook , Twitter , Google, and LinkedIn.

  • The tool uses cookies to track visitors across websites. If customers wish to block HubSpot cookies, please see Hubspot’s privacy policy for more information. Please note that parts of a website may not function properly if visitors turn off all HubSpot cookies.

  • What does the privacy policy say about HubSpot cookies?

    HubSpot cookies are used for two purposes:

    1. to provide functionality for the website
    2. to analyze how visitors use the website
  • The company has developed a number of tools to help its users track conversions from various sources. This includes, for example, Google Analytics , which makes it possible to see which pages people are visiting and whether they are converting. It can then generate reports based on that information.

Who regulates the handling of personal data?

The General Data Protection Regulation (GDPR) , passed in 2016, gives individuals more control over how their personal data is handled . This regulation applies to all EU member states and non-EU countries that provide goods and services to citizens of the European Union. The GDPR also requires organizations to notify users of changes to their privacy policy.

The new law has far-reaching consequences for companies. According to this, companies must appoint a data protection officer who must report violations of the law within 72 hours. Companies found to be in breach of the rules face fines of €20 million or 4% of annual global turnover, whichever is greater.

CMP Consent Management

Legal situation in relation to the GDPR

What does the GDPR say about cookies?

The General Data Protection Regulation (GDPR), which came into force on May 25, 2018, requires any company that collects data from EU citizens to be transparent about what they do with that information. Organizations must also provide clear instructions on how users can delete collected personal information. This includes cookies. Cookies are small text files that are placed on your computer when you visit certain websites.

They allow the website to recognize your device. Cookies are used to store your preferences such as language settings, shopping cart contents and other similar information. However, some cookies are required for websites to function properly, e.g. B. those that help identify your account, save your login details and track your browsing activity.

The GDPR imposes additional obligations on organizations related to the security of customer data. In addition to the general requirements outlined above, organizations must take appropriate technical measures to protect customer data from accidental loss or unauthorized access, alteration, or disclosure. In addition, organizations must take reasonable steps to ensure that their employees only use the data for authorized purposes.

For example, if a business process involves sending sensitive data outside the EEA, the company should ensure that the recipient complies with the same data protection laws as the organization itself. This means: If you use HubSpot, you as a company have an obligation.

HubSpot and GDPR

In order for HubSpot to be GDPR compliant, the company has developed a new version of its software that includes a number of features to ensure compliance with the regulation. These include the following:

  • A new privacy page where users can find all relevant information about how HubSpot handles personal data. This includes information about what data the company collects, why it processes it, how long it keeps it, whether it discloses it to third parties and how it secures it.
  • A new HubSpot Cookie Notice that provides users with information about how HubSpot uses cookies and how to disable them.
  • A link to the updated privacy policy is now visible at the bottom of every page.
  • HubSpot cookies used for analytics are only stored for 30 days.

Unlike most US software companies, HubSpot has had a strong commitment to European customers for years. Accordingly, the company attaches great importance to compliance with EU regulations such as the GDPR (General Data Protection Regulation). Hubspot has been certified by the EU’s Article 29 Working Group under the Privacy Shield Framework to protect the individuals whose personal information it holds.

HubSpot cookies

HubSpot cookies are used to track visitor behavior and improve its services. This includes storing personal information such as email addresses, IP addresses and browser types. It also stores session IDs so users don’t have to log in every time they visit the site. Users can opt out of tracking at any time through their privacy settings. As the operator, you are responsible for using HubSpot in compliance with the GDPR. It is therefore essential to display clear cookie information to your visitors and to obtain consent to the processing of personal data.

Mobile Consent Solution für höhere Akzeptanzraten

HubSpot cookie banner

To comply with the new regulations, HubSpot has introduced a cookie banner informing users about the collection of personal data and their rights under the GDPR.

This includes the right to information, correction, deletion, restriction of processing, transferability and objection to the processing of personal data. The company also says it will provide more details about how its products use HubSpot cookies in the future.

Cookie banners are (with a few exceptions) mandatory for website operators and must meet strict requirements. To be on the safe side, Consent Management Providers (CMP) take over these tasks (Consent).

Consentmanager helps organizations create and maintain consent forms for different types of data collection. We provide templates, guides, and other tools to help users comply with regulations like GDPR.

You can easily connect HubSpot to our consent manager to offer an advanced consent management function: This enables your HubSpot customers to easily manage user consent across multiple web properties. Consentmanager allows you to obtain user consent before signing up for services. This way, you no longer have to worry about obtaining consent manually.

Our flexible pricing model

Basic

0
Permanently free for
a website or app
  • 5,000 views / month incl.
  • GDPR Compliant
  • Premade Designs
  • 1 crawl/week
  • Support: tickets
  • additional Views bookable
  • IAB TCF compatible CMP
  • IAB GPP standard
  • A/B testing & optimization
  • additional user accounts

Beginner

19
Monthly for
a website or app
  • 100,000 views / month incl.
  • additional Views:0.1  / 1000
  • GDPR Compliant
  • Customizable designs
  • 3 crawls/day
  • Support: tickets
  • A/B testing & optimization
  • IAB TCF compatible CMP
  • IAB GPP standard
  • additional user accounts
Very popular

Standard

49
Monthly for up to
3 websites or apps
  • 1 million views / month incl.
  • additional Views:0.05  / 1000
  • GDPR Compliant
  • IAB TCF compatible CMP
  • IAB GPP standard
  • Customizable designs
  • A/B testing & optimization
  • 10 crawls/day
  • Support: Ticket & Email
  • additional user accounts

Agency

195
Monthly for up to
20 websites or apps
  • 10 million views / month incl.
  • additional Views:0.02  / 1000
  • GDPR Compliant
  • IAB TCF compatible CMP
  • IAB GPP standard
  • Customizable designs
  • A/B testing & optimization
  • 100 crawls/day
  • 10 additional user accounts
  • Support: Ticket, email & phone
  • Personal account manager

Enterprise

On demand
Monthly price by individual agreement
  • Any Views / Month
  • additional Views:0.02  / 1000
  • GDPR Compliant
  • IAB TCF compatible CMP
  • IAB GPP standard
  • Customizable designs
  • A/B testing & optimization
  • Any crawls/day
  • any add. user accounts
  • Support: Ticket, email & phone
  • Personal account manager

Consent manager as a solution for HubSpot cookies

With Consentmanager you can use HubSpot easily and always GDPR compliant. With automated updates and legally compliant texts in over 30 languages, you are always on the safe side.

It’s not just about meeting all the legal requirements of the GDPR, but also about making a virtue out of necessity: A HubSpot cookie banner contributes to a positive user experience. Your visitors will be informed immediately and comprehensively about the use of HubSpot cookies and asked for consent. You take data protection seriously – and your customers will notice this positively and create trust.

This is not a matter of course, because HubSpot is a US company and is actually based in other data protection structures. You can score even more points with your customers if you strictly comply with the GDPR specifications and guarantee security.

The individualized HubSpot cookie banner is also automatically optimized by Consentmanager: With A/B tests and system-controlled adjustments to the HubSpot cookie notice, you improve the acceptance rate of your visitors and reduce the bounce rate.

In this way, you not only gain more satisfied customers who deal more intensively with your products or services, but also more data for further conversion optimization.

HubSpot as an opportunity

  • See HubSpot and GDPR as an opportunity

    Leads for new customers are expensive. A cost reduction in customer acquisition and retention is therefore a competitive advantage that should not be underestimated. Collect your visitors with an automatically optimized HubSpot cookie banner individually designed for your corporate identity and you will achieve even deeper effects: The parameters already mentioned, such as the bounce rate and length of stay, are also ranking factors for the major search engines such as Google, Bing & Co.

  • This means you improve your SEO values at the same time and benefit from a better placement in the organic search results. This in turn brings you more customers free of charge – and happier ones.

  • At the same time, significantly more and better data is available to you, which you can use, for example, to optimize your online shop or for advertising partners. This allows you to address your target group more precisely and avoid bad investments. Since you see the data in real time, you can draw conclusions at any time.

  • HubSpot Cookie Banner: international and modern

    Consentmanager ensures that you not only comply with the law, but use it to your advantage: The HubSpot cookie banner can be displayed in over 30 languages and adapts to a wide range of your visitors’ native languages. You achieve a more personal approach and make sure again that customers receive all options and information.

  • Furthermore, Consentmanager increases the acceptance rate by displaying the HubSpot cookie notice in a responsive manner: This means that visitors receive banners optimized for their respective devices and browsers. This simplifies and accelerates the consent to HubSpot cookies enormously. What is known as “mobile first” in search engine optimization is not yet standard for many consent management providers.

  • Automatic blocking of HubSpot cookies

    HubSpot is considered one of the most powerful marketing automation tools out there. And wherever marketing is done, data is essential. This means that the more powerful a tool is and the more information it collects, processes and stores, the more prone it is to errors or vulnerabilities. And the more work manually managing or ensuring GDPR policies would require.

  • Therefore, not only automate your marketing processes, but also the consent management. With our consent manager, you have legal certainty at all times: In particular, the automatic blocking of all HubSpot cookies and codes for which there is no opt-in is essential. According to the GDPR, there must first be a cookie consent before the first non-essential cookie can be set. Necessary cookies are those that are essential for the website to function for technical reasons.

  • It’s important to understand what the GDPR regulations mean for your business when using HubSpot. If you run a website, email service, mobile app or cloud storage service, you need to take steps to ensure you are GDPR compliant. With Consentmanager you get a comprehensive, flexible solution with legal certainty for your automated marketing.

frequently asked Questions

Not sure if you need a CMP?

To help you with things like GDPR, CMP and consent, we’ve rounded up the most common questions here.

The General Data Protection Regulation applies to everyone who collects, stores, processes and uses the personal data of interested parties or potential customers. Typical examples are all online activities related to websites, online shops and social media, such as registering for an account, subscribing to a newsletter, participating in a competition, researching products or using forms.

HubSpot is a marketing and sales software system that helps businesses drive more visitors to their website and convert them into leads. Data protection in sales and marketing naturally plays an important role when using marketing automation tools. In order to address potential customers individually, large amounts of personal data are required. Like other marketing automation tools, HubSpot stores various user data, such as name, IP address, email address, contact address, and the like. The handling and storage of this data is therefore particularly sensitive and is subject to the provisions of the European General Data Protection Regulation and other national regulations.

HubSpot cookies and other third-party trackers are used to collect user information. Users should be informed of this fact and given the opportunity to consent or withdraw their consent. A HubSpot cookie banner is required for this.

Please note that we cannot provide legal advice. Some points of this FAQ may also change over time or be interpreted differently by courts. That’s why you should always consult your lawyer!