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Shopify cookies

• What data is collected and processed?

• A detailed listing of each specific Shopify cookie can be found on the Shopify website under the heading Merchant storefronts. Here the cookies are divided into different categories. The cookies that are technically required for the operation of the site can be found under the subheading Cookies Necessary for the Functioning of the Store. These do not require explicit Shopify Cookie Consent. The Shopify cookie category Reporting and Analytics, on the other hand, includes the technically not absolutely necessary cookies. A Shopify cookie from this category can, for example, have a tracking or analysis function. Such a Shopify cookie may only be set after explicit Shopify Cookie Consent (i.e. after the user’s express consent).

  By default, no Shopify cookie banner was provided for online shops in Shopify for a long time. This has to do with the fact that Shopify, as a Canadian company, is not based in the EU, which is why Shopify was not designed to be GDPR-compliant . Traditionally, Shopify stores, like most websites, only used simple consent banners. At the latest with the ECJ ruling, these are no longer sufficient in Shopify according to the GDPR.

  Meanwhile, Shopify has introduced its own Shopify Cookie solution . The Shopify Cookie Banner is called the Customer Privacy Banner and is free. However, it only partially meets the data protection requirements. Users can only give general consent to the use of all technically unnecessary cookies via this Shopify Cookie Tool. Obtaining individual consent for each Shopify cookie or other cookie-based service used would be legally required.

  In principle, it is possible to set a Shopify Cookie Banner yourself in Shopify by modifying the theme code, but this usually requires deeper coding skills. However, as a European shop operator, you will find alternative solutions such as our Consent Manager to set a Shopware cookie banner. Only in this way is it possible to operate the shop in a legally secure manner without risking a warning or even a fine.

• Shopify Cookie Banner and its benefits

  If you use a Shopify Cookie Banner, you will enjoy several advantages: A positive user experience is the focus for every shop and every website. This is also and especially relevant with regard to search engine optimization . A positive user experience is characterized by a long time spent on the Shopify site. In this context, the acceptance rate and the bounce rate are of great importance. With these metrics, it is important to keep the bounce rate as low as possible while the adoption rate should be high. A well thought-out Shopify Cookie Banner helps to implement lower bounce rates or higher acceptance rates. This is how a Shopify Cookie Banner helps to unlock the potential of your Shopify site. The main tasks of customer acquisition and long-term customer loyalty are directly related to a long stay and a low bounce rate.

  This is associated with advantages both for you as the operator and for your customers . Your customers benefit from compliance with data protection while you enjoy legal certainty. The positive user experience of your customers leads to optimized conversions due to the lower bounce rate. This will give you more customers in the long run. Customer satisfaction also increases, which benefits customer loyalty. Likewise, search engine optimization benefits from the positive user experience by permanently improving the rankings in the search result lists.

  A good consent manager offers you a real-time overview of the current acceptance and bounce rates on your site at all times. This gives you an overview of the current behavior of customers and potential customers. At the same time, you can draw conclusions about your optimization potential with regard to these key figures at any time.

On the safe side of the globe

More advantages of our Shopify Cookie Consent Manager

• By using our consent manager, you have customizable designs and design options for the Shopify Cookie Banner. In this way you can, for example, preserve your corporate design and thus make a contribution to corporate identity.

  With integrated A/B testing procedures , you have a tool for automatically optimizing the cookie banner. In the course of A/B testing, the consent manager finds the optimal design and the optimal settings for your banner.

• In addition, our consent management provider has the option of ad blocking . In doing so, he blocks or delays all advertising material used on the website until the visitor has given his consent.

  Secure storage of the information on exclusively European servers ensures data security when using the Consentmanager. Automatic updates of the consent manager ensure that you are always up to date.

  Compatibility is also taken care of. The consent manager is compatible with almost all ad servers. Furthermore, there is compatibility with all common shop systems. The consent manager is also compatible with all common Google products and tag managers.