Category: Guides
Omni Calculator case study: from CMP switch to higher opt-in rates
See how Omni Calculator lifted opt-in rates by 20% and kept consent delivery under 200ms across 6 million monthly page views with consentmanager by iubenda.
Publishers guide: Hidden reasons your ad revenue is underperforming
Your ad revenue isn’t where it should be. You’ve checked the obvious things: traffic looks fine, ad partners are in place. Yet the numbers still don’t add up. For most publishers, the problem isn’t in the ad stack. It’s hiding in the consent setup. Consent rates determine whether visitors see high-CPM personalized ads or low-paying…
2025 Guide to a GDPR-compliant cookie banner
Since the GDPR came into force in 2018, cookie banners have become an integral part of the digital user experience. Users now encounter these pop-ups almost everywhere, be it on websites, in apps or even on smart TVs. Accordingly, compliance with the GDPR on online platforms is being monitored more and more strictly. The fines…
Compliance Guide to Google’s CMP Requirements for Switzerland
In July 2024, Google extended its EU User Consent Policy to Switzerland . Publishers and advertisers targeting Swiss users must therefore now comply with Google’s CMP requirements contained in the policy. There are two key requirements: Are you already a consentmanager client? Click here to go directly to our implementation guide! Consent requirements for publishers…
Dutch DPA: Guidance on cookie consent and increased inspections
The Dutch Data Protection Authority (Autoriteit Persoonsgegevens, AP) has released a new guide detailing proper practices for cookie consent banners and highlighting actions to avoid in order to prevent fines. As announced in February 2024, the dutch AP will increase the frequency of checks to ensure websites are correctly obtaining permission for tracking cookies and other tracking software.…