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Omni Calculator case study: from CMP switch to higher opt-in rates
See how Omni Calculator lifted opt-in rates by 20% and kept consent delivery under 200ms across 6 million monthly page views with consentmanager by iubenda.
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Newsletter 04/2021
Optimization Report Many customers who use our built-in optimization and A/B testing have asked for a better understanding of what the system is actually doing. We were happy to comply and have conjured up a small new optimization report. Here you get further insights into how the individual designs perform, which conclusions the system has…
Use Google Analytics in compliance with data protection regulations? A brief overview of the legal situation
The use of Google Analytics is subject to certain requirements under the GDPR (General Data Protection Regulation). Data protection and Google Analytics have long been in conflict. At the latest since the ECJ judgment on tracking, an opt-in has been provided for Google Analytics. In this context, the question of the processing of Google Analytics…
ECJ judgment and cookie consent: solutions for legally secure data protection
Since the General Data Protection Regulation (GDPR) came into force, you as the operator of a non-private website have to observe important data protection aspects. The question of how to deal with cookies was initially controversial. With its judgment (October 1st, 2019), the European Court of Justice (ECJ) made specific provisions regarding cookies with regard…
Video: Consent Management in Online Marketing
Webinar on March 24th, 2021 Consent management in online marketing In this web seminar you will learn: The documents for the webinar can be downloaded here as a PDF . An effective and well-designed cookie banner is important for online marketing as it helps website operators comply with data protection regulations and increases the chances…
Video: GDPR compliance made easy
Webinar on March 23, 2021 GDPR compliance made easy In this web seminar you will learn: The documents for the webinar can be downloaded here as a PDF . In this webinar you will learn how to correctly implement GDPR compliance in your company. Among other things, we discuss what it means to make a…
Newsletter 2021/03
More speed under the hood This month we’ve made a lot of “under the hood” changes. So we cleaned up our scripts and rebuilt our server infrastructure. For our customers and their website visitors, this will first of all be noticeable in the faster speed of the CMP and the user interface. In addition, various…
Analysis: Cookies in top 100 online shops
Part of our work at consentmanager is to see what the market is doing. That’s why we took the top 100 German online shops and looked at where, when and which cookies are set and what kind of cookie banners are used. The result: there is pent-up demand.
Newsletter 2021/02
contentpass integration Together with our partner contentpass, we have integrated the “PUR model” directly into the consentmanager . Publishers can now integrate contentpass directly from the consentmanager design – without having to do any complex programming or exchange codes: The visitor can either agree to the display of advertising or enjoy an ad-free website with…
