With USD 53 billion in annual revenue, 58,000 employees, and a digital portfolio spanning roughly 10,000 domains across 170 countries, HP operates at a scale where small compliance gaps can create serious risk. And the tools the company was using at the time didn’t have the depth to surface them.
Non-compliant cookies, unauthorized vendor tracking, and cross-border data sharing risks kept surfacing only after time-consuming manual reviews. HP’s Privacy Team needed faster, more reliable visibility into what was actually running across their web properties.
With consentmanager’s Compliance Monitor, they got it, within 24 hours.
Get the full case study (PDF) to see how HP transformed its compliance operations.
The problem: limited visibility across 1.2 million pages
With more than 1.2 million pages to monitor, HP’s Privacy Team faced a fundamental challenge: they couldn’t accurately see what was happening across their websites.
Each business unit managed its own marketing tools and campaigns. Tags set cookies without proper consent. Vendors processed data across regions with no centralized oversight. And gaps came to light after manual audits that took weeks to complete.
“With over 1.2 million pages to manage, it was nearly impossible to monitor all the trackers running across our websites. We needed complete visibility to understand what was active, where it was active, and if these trackers were indeed necessary for our operations.” – Gabriela McGavock, Privacy Program Manager at HP
HP needed a scalable way to detect non-essential cookies set without consent, monitor vendor data processing across regions, and generate clear reports that teams in different business units and countries could act on.
The solution: automated monitoring at global scale
HP deployed consentmanager’s Compliance Monitor across multiple websites. Within 24 hours, continuous scanning was live: detecting cookies and vendors, assessing risk, and automatically flagging non-compliant activity.
Backed by a database of over three million categorized cookies and 2,500 vendor profiles, HP’s Privacy Team could finally see which cookies were active, who set them, and whether they required consent.
The tool’s visual vendor mapping gave teams a complete picture of how cookies were distributed across websites, even tracing activity from secondary and third-party scripts.
With this visibility, HP:
- Removed redundant trackers and high-risk cookies
- Fixed cookie misclassifications across domains
- Identified outdated scripts that were slowing page performance
- Retired pages that were no longer needed
The impact went beyond compliance. Cleaning up excess local storage data and legacy scripts also improved site speed and user experience.
The results
The numbers speak for themselves:
- 65% less audit time. Real-time visibility replaced a manual process that used to take weeks. Teams now resolve issues in hours.
- 60% reduction in compliance gaps, improving month by month across business units and regions.
- 30% faster in-app consent deployment after HP adopted consentmanager’s Mobile App Consent SDK as its primary in-app consent solution.
- 100+ business units aligned under a single compliance framework spanning multiple countries, powered by automated monitoring and clear, actionable reports.
“consentmanager proved to be the only compliance solution that truly digs deep and delivers clear, actionable reports that each of our teams, under different Business Units and regions, can easily use. Compared to six months ago, we’ve significantly reduced compliance gaps by 60%, improving month by month.” – Gabriela McGavock, Privacy Program Manager at HP
What this means for your organization
HP’s experience highlights a reality many global companies face: traditional tools and manual audits can’t keep pace with the scale and complexity of modern web operations. When you’re managing thousands of domains across dozens of countries, you need automated, continuous monitoring that gives every team actionable data.
That’s what consentmanager’s Compliance Monitor delivers: real-time visibility into cookies, vendors, and data flows across every property, with all consent data stored on secure EU-based servers. Trusted by more than 100,000 websites worldwide, consentmanager helps teams close compliance gaps without disrupting operations.
Want the full picture? Get the HP case study (PDF) for the complete breakdown and detailed results.
Ready to see what Compliance Monitor can do for your setup? Talk to our team to get started.
