Smarketer is one of Germany’s leading Google specialist agencies, working with over 1,000 clients across e-commerce, B2B, and retail. Without reliable consent signals across their client base, first-party data was incomplete, making it impossible to track true user engagement or allocate media budgets with confidence.
By implementing consentmanager across their entire client portfolio, Smarketer restored data quality at the source and now manages consent for all clients from a single dashboard.
Get the full case study (PDF) to see how Smarketer turned consent into a performance advantage.
The results at a glance:
- ↑ first-party data quality with cleaner consent signals across all client accounts
- 4 hours saved per account on consent configuration and management
- 1 dashboard to manage all client consent accounts and reporting
- Google Consent Mode v2 built into every client setup natively
“Since implementing consentmanager across our client accounts, the data flowing into Google Ads is cleaner and more complete. Our clients can finally see what’s driving real engagement.” – Daniel Tschirschwitz, Head of Performance Tracking & IT, Smarketer
Want the full picture? Get the Smarketer case study (PDF) for the complete breakdown and detailed results.
Ready to see what consentmanager can do for your agency? Talk to our team to get started.
