Managing multiple websites or apps can be challenging – especially when it comes to complying with constantly changing regulations such as GDPR and ePrivacy.
Are you certain that your cookie banner works correctly in different regions? Are cookies being set in accordance with data protection regulations (e.g. only after user consent)? Do you need deeper insights into website performance issues or analytics gaps that could impact your ad revenue?
Our Compliance Monitor offers you a solution for precisely these challenges. In this article, we’ll take a look at some of the key features the tool offers you and show practical examples of how to use them.
What is our Compliance Monitor?
Our monitor will continuously scan one or more of your websites using our built-in crawler. It will examine all content and report back to our system where you can view your results through a comprehensive dashboard.
Divided into four main areas, the results that you can observe are:
- Compliance Monitoring – Identifies cookies and providers, checks whether non-essential cookies are set before consent is given, and monitors issues such as data transfers outside the EU.
- SEO monitoring – analyses images, files and page load times with regard to search engine optimisation criteria.
- Monetisation monitoring – checks that all advertising providers are correctly listed in the CMP and compares settings with ads.txt and PrebidJS.
- Analytics monitoring – monitors whether your tag manager, analytics provider or various consent modes are correctly implemented on all pages.
Check for unauthorized cookies & vendors
The Compliance Monitor can help you check for cookies running without consent or unauthorised vendors, both of which are unlawful under the GDPR/ePrivacy. Let’s start by hovering over the Cookies section of your Compliance Monitor dashboard.
On your Compliance Monitor Dashboard you can view an analysis of each cookie found, including information on:
- Cookie type
- Vendor
- Domain
- Cookie accepted or rejected
- Pages on which the cookie was found
Why is this beneficial to you?
The ePrivacy directive states that non-essential cookies – for example for marketing and analysis – may only be set after the user’s explicit consent.
The Compliance Monitor therefore warns you if non-essential cookies are set before consent. Based on various warnings, you can see directly if a provider sets non-essential cookies before consent. The Compliance Monitor gives you immediately actionable solutions to fix this problem.
This alert allows you to take immediate action to adjust your settings. To fix this issue right away, you can simply go to your overview section in your monitoring dashboard. There you will find detailed explanations of the issues found on your site, including why they are flagged as issues and how to fix them.
On the technical side, you will find instructions on how to change your codes or make customisations via your dashboard, with direct links to our help section.
Verify legal transfer of customer data between regions
In your Compliance Monitor Dashboard’s overview section, you’ll find a visual map detailing where your users’ data travels across various regions. This visualization is crucial for ensuring that data transfers comply with international laws, such as those governing US-EU data transfers, as well as other regional regulations.
Why is this beneficial to you?
With Frameworks like the US-EU Privacy Framework in place, participating companies ensure that users’ privacy rights are respected; for instance, US companies must adhere to a detailed set of privacy commitments under this framework.
However, not all countries have such binding agreements and frameworks in place. If one of your active vendors unknowingly transfers data across regions with different or no strict regulatory standards, you could be at risk of non-compliance and potential fines. Therefore, understanding where and how user data flows across borders is essential for protecting your business.
As shown in the example below, our Compliance Monitor notified this user that vendors were found to be transferring personal data outside the EEA/EU without consent.
Powerful Analytics, SEO, and Reporting Mechanisms
The Analytics section of your dashboard provides you with comprehensive results from our monitor on various aspects of your website:
- Last crawl status
- Analytic vendors
- Tag Manager vendors
- Google Consent Mode implemented
- Microsoft Consent Mode (UET) implemented
and much more.
It is vital that your analytics are implemented correctly. Accurate analytics not only provide valuable insights into your campaign performance, but also into customer behaviour. Ensuring that your ad delivery tags are set up correctly will also have a direct impact on your ad revenue.
In the SEO section of your dashboard, various metrics help you to identify potential weaknesses that could have a negative impact on your SEO:
- High load times
- Large page sizes
- Numerous image files
- Multiple CSS files
- Multiple JavaScript files
and much more.
Why is this beneficial to you?
Slow pages reduce conversion rates and lower SEO rankings, with every second of delay potentially costing you revenue. For example, an excess of JavaScript files increases page load time due to additional requests and slower browser rendering. These are metrics that can go a long way towards improving your users’ experience and, ultimately, your search engine rankings.
With these powerful metrics from our Compliance Monitor, you can stay on top of compliance issues and avoid potential fines across as many digital properties as you like. Further, you can ensure that your analytics campaigns are running seamlessly across your digital properties, impacting your revenue positively and ensuring a smooth user experience.
To try our Compliance Monitor without commitments, simply register for free and enjoy a 14 day trial on a paid account nowt:https://app.consentmanager.net/register.php?setlang=2
Helpful links:
- Our Compliance Monitor help guide: www.help.consentmanager.net/books/cmp/chapter/monitoring
- Our Compliance Monitor featured page: www.consentmanager.net/en/compliance-monitor
