We’re highlighting a powerful feature that’s been with us for a while, but is still a game changer! We were the first to introduce a feature that increases your cookie banner acceptance rate by intelligently rotating designs and A/B testing them, to find the best performing one.
How does it work?
- Create multiple designs, e.g. one red, one blue one gray or with different texts or different button combinations.
- Select the banner designs in the CMP general settings and set your goal for optimization.
- Choose between acceptance rate, bounce rate, or a combination of both. The system adjusts its analysis based on your preferences.
- Once multiple designs are live, the system automatically rotates them for each visitor.
- Using intelligent machine learning capabilities, the system analyzes data from the A/B tests and identifiespatterns to determine which design works best for your which of audiences.
- The system learns and refines the display of designs over time. These can be different designs for different audiences: Perhaps Design A works well for mobile visitors, Design B works well for visitors from France, and Design C works best for visitors using Chrome. The system will choose the right design for each visitor.
- As the system learns, it prioritizes the designs with the highest acceptance rates or lowest bounce rates, ensuring that the best-performing designs are shown more often.
- Track the results in our optimization report and see which designs perform best. This provides insights for further refining the results with new designs.
Statistically, we’ve been able to see a 15% increase in cookie banner acceptance rates.
So why not try it for yourself?
Start your free 14-day trial now on a paid plan. Click here to get started: https://app.consentmanager.net/register.php?setlang=2
