consentmanager is pleased to announce that it has been named a Gold Tier CMP Partner within Google’s Consent Management Platform (CMP) Partner Program. This recognition is awarded to us with consideration of the following criteria:
- The seamless technical integration of our CMP with Google Tags via Consent Mode
- Our guarantee to meet the latest privacy standards
- The integration of our consent banners both manually and directly via the Tag Manager interface
The latest development in the Google Partner Program makes CMP implementation easier for our customers. Now you can integrate your consent banner directly via the Google Tag interface within your account in Google Ads, Google Analytics and Google Tag Manager.
New tiers in the Google CMP partner program
Google’s new CMP tiering system in its CMP Partner Program classifies CMPs into three tiers – Bronze, Silver and Gold – based on a set of criteria.
consentmanager CMP covers all criteria of the tiering system, including categories such as supported languages, countries and supported systems. Customers of consentmanager will find full support for the Transparency and Consent Framework (TCF) and Google Consent Mode v2 in the following systems:
- Web (desktop and mobile)
- iOS
- Android
- ConnectedTV
The introduction of different partner tiers in the Google CMP Partner Program is intended to simplify and streamline the consent collection process. As a Gold Partner, we offer a CMP-compliant solution that integrates seamlessly and helps you gain more accurate conversion insights. With Consent Mode enabled, your consentmanager cookie banner will collect more accurate data by recovering the gaps between ad interactions and conversion using conversion modeling.
