Google has an announcement for you about an important update to the digital advertising landscape: Google Consent Mode v2 is here .
This new update brings important changes that advertisers and publishers need to be aware of. The most important thing to note: The use of Google Consent Mode v2 will be mandatory for all websites that use Google services.
The deadline for implementing Google Consent Mode v2 is March 2024 . So make sure you have checked whether you need to meet the requirements. We will help you with the change.
Consent Mode – What is it?
Google Consent Mode v2 is a mechanism that works with your website’s consent banner to adapt the behavior of your Google tags or scripts depending on whether the end user accepts or rejects your consent banner. The new Google Consent Mode v2 can provide you with improved conversion data even under restricted data protection conditions.
Previously, Google consent mode was optional and was used to enable conversion modeling in Google AdWords. Using a Google certified consent management platform was also optional.
Now things are changing: Google Consent Mode v2 is mandatory in order to track anything at all. And using a Google-certified consent management platform to manage consent is now also mandatory.
The good news: consentmanager is already a Google certified CMP and already supports Consent Mode v2 . If you integrate Google services on your website or app, all you have to do is make sure that Google Consent Mode is activated in your consentmanager dashboard! You can find a video with instructions for activation on our website: https://www. consentmanager .de/google-consent-mode-v2/
Not using consentmanager yet?
If you don’t already have a Google-certified CMP in use, it’s high time you made the switch. Let our expert advise you and make an appointment: https://www. consentmanager
Don’t forget the deadline for implementation: March 2024
Advertisers and publishers have until March 2024 to ensure they have implemented all of Google’s requirements for the new consent mode. This gives you enough time to adapt your strategies and make the most of the new features.
Take action now! Visit our dedicated Google Consent Mode v2 page to learn everything you need to know about this update. Don’t miss this opportunity to ensure your advertising campaigns are compliant and offer improved performance and privacy.
Click here to learn more about Google Consent Mode v2: consentmanager
If you have any questions or need assistance with the transition, please contact our support team ( support@ consentmanager .net ). We are happy to help you ensure a smooth and successful transition to Google Consent Mode v2.
