The online world is facing big changes, especially for publishers and advertisers. On March 11th, we co-hosted the “No Cookies = Revenue Losses” webinar with Refinery89.com to take a look into the future.
The webinar took place in English.
The following topics were discussed:
- New data protection regulations (DSA, DMA): Publishers have to adapt to new regulations when dealing with data and cookies.
- No use of cookies – equals loss of income? The direct connection between eliminating cookies and loss of revenue.
- Cookie-safe solutions: Both speakers presented innovative approaches such as Contextual+ and content design techniques that can help publishers and advertisers in a cookie-free world.
Overview
The webinar provided valuable insights into how publishers and advertisers can prepare for the new data protection regulations and what cookie-safe solutions exist.
The PDF for the webinar can be found here for download .
