Your consent records live in more places than you’d like. The CRM holds some. The email platform holds some. Checkout, sign-up forms, and a support tool hold the rest. Somewhere in there sit thousands of customers you’re allowed to contact again, and no straightforward way to prove it.
That gap is what this webinar is about.
The EU ePrivacy Directive includes a soft opt-in route: under certain conditions, you can market your own similar products to people who already bought from you or signed up. Plenty of teams never use it, because their data can’t tell them who qualifies.
Join us together with iubenda on Wednesday 9 September at 11:00 CEST for a 30-minute session on how the iubenda Consent Database and Email Lift work together to answer that question, and what it takes to put soft opt-in to work in your own stack.
What you’ll learn
How soft opt-in actually works. Four conditions decide it: you collected the address yourself in a sale or sign-up, you offered an easy opt-out at that moment and in every message since, you market only your own similar products, and the contact hasn’t opted out. We’ll walk through each one and where teams get them wrong.
The four consent states in your database. Explicit consent, soft opt-in, no consent, opted out. Most teams can see the first and the third. The second is where the reachable audience hides.
One record, synced across your stack. How a central Consent Database keeps marketing status aligned in your CRM and email tools, and why a single unsubscribe should suppress that contact everywhere, not just where it was clicked.
Evidence you can show. What proof of consent looks like when someone asks for it, and how each record gets captured at the moment consent happens instead of reconstructed later.
Your fastest path to launch. What setup involves, from mapping your current sign-up and checkout flows to going live.
Who this is for
Revenue leaders, marketing compliance managers, and customer data teams. If you own email revenue, or you own the consent records behind it, you’ll get both halves of the picture in 30 minutes, with time for questions at the end.
Save your spot
The session runs live, Wednesday 9 September, at 11:00 CEST. Register below and we’ll send you the recording afterwards.
Register for the webinar: your contact database is bigger than you think
Prefer to talk it through with someone? Book a call and we’ll look at your setup together.
