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Video: GDPR & web tracking – How can I solve this in a future-proof way?


Webinar on June 1st, 2021

In the space of two years, the world of online marketers and data analysts has been turned upside down. The GDPR and the national telecommunications laws with the ePrivacy Directive have dealt the cards in a new way – and thus caused great uncertainty in the industry. Find the answers in the webinar on how to solve web tracking in a future-proof way.

Can I really make the right decisions based on data that was only collected legally? What data can I rely on?
Conventional solutions do not yet promise legally secure answers. They are based not only on the GDPR, but also on the individual national implementations of the ePrivacy Directive.

Co-CEO Thomas Tauchner from JENTIS explains how to properly obtain consent for data processing, what that means for data collection and how to properly handle data streamed to US companies like Google.

In brief: what is a tracker?

If you run a website, you can analyze your users’ activities using tracking tools running in the background of your website. These trackers can show you various data, e.g. For example, which pages users visited, how long they were on each page, how they interacted with each page, and even what products they purchased. These tracking mechanisms can be very helpful in understanding your customers’ behavior and preferences better and in optimizing your website and marketing activities accordingly. By better understanding audiences with the help of technology, website owners can offer personalized experiences that lead to higher customer retention and satisfaction on the website.


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