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Videos

Video: Web analysis and cookie tracking with etracker and consentmanager


Webinar on December 2nd, 2020

Cookie & Privacy Shield judgments: etracker Analytics saves data-driven marketing in the EU!

The BGH judgment on Planet49 and the Schrems II judgment of the ECJ have serious consequences for website operators: Massive data breaches due to cookie consent requirements and illegal use of US tools due to unauthorized data transfers. Fortunately, there is a solution for both challenges: cookie-free session tracking with etracker Analytics.

In this web seminar you will learn:

  • Why US martech can hardly be used legally anymore
  • Under which conditions, even after the judgments, the obligation to give consent does not apply
  • What are the differences between cookie-free tracking by etracker versus Google Analytics (consent mode).
  • How fast the migration goes and how all Google, Bing and Facebook conversions remain measurable
  • How easy it is to integrate with the Consent Manager

The documents for the webinar can be found as a PDF download here .

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